Media Planning Advisor

Asda Stores Ltd; Leeds; Hybrid; GBP 32,000 - 42,000; Full time

Benefits offered by this job

Discretionary bonus

Company pension up to 7% matched 15%

Colleague discount in store and online

Wellbeing services access

Extensive employee support programs

Job summary

Asda is seeking a Media Planning Advisor to join the retail media team, managing a portfolio of FMCG brands and coordinating media bookings both in-store and online. The role involves developing strategic media plans, delivering against KPIs, and supporting the Media Planning Manager while owning select supplier accounts.

You will liaise with internal and external stakeholders, ensure timely content delivery, and contribute to broader commercial targets.

Qualifications

• Experience in guiding and developing team members.
• Track record of meeting or exceeding ambitious targets.
• Demonstrates adaptability and willingness to take on new opportunities.
• Strong organisational skills with attention to detail and processes.
• Positive, proactive attitude and drive to deliver best-in-class campaigns.
• Excellent communication and relationship management with stakeholders.

Responsibilities

• Develop media proposals and strategies based on supplier budgets and objectives.
• Coordinate activations across channels, ensuring timelines and creative guidelines are met.
• Drive sales for categories by forecasting and reporting performance.
• Ensure all content and reports are completed to a high standard for internal and client reviews.
• Build strong relationships with clients and stakeholders, presenting confidently as a trusted team member.
• Support wider organisational projects and senior leadership as required.

Skills

People coaching

Targets driven

Adaptability

Organisational skills

Can-do attitude

Stakeholder management

Job description

Job Title Media Planning Advisor Location Asda House Employment Type Full time Contract Type Permanent Hours Per Week 37.5 Salary Competitive salary plus benefits. Category General / Other - SF Closing Date 3 September 2026

About the role

In this role, you will be part of the retail media team focused on connecting brands with a large base of shoppers. This fast-paced role will see you manage a portfolio of clients and FMCG brands. You will be accountable for the media bookings and activating them in-store and online. You will be key in developing strategic media plans, delivering against KPIs, and contributing to wider commercial targets. You will support the Media Planning Manager and own some strategic supplier accounts.

• Develop proposals and strategies based on supplier budgets and objectives to create a cohesive media plan that will deliver against KPIs.
• Liaise with a variety of internal and external stakeholders to activate FMCG branded activity across a range of channels, including on and offsite media within agreed timelines, following creative guidelines.
• Assist in driving sales for your categories to meet broader business objectives, while managing forecasts and reporting on performance
• Work to ensure all content (including but not limited to media plans, status reports, performance reviews, and recommendations) is completed to a high standard, showcasing the team at its best.
• Build positive relationships and communicate confidently with our clients, nuancing your approach with different stakeholders and ensuring you present yourself as a trusted member of the team.
• Support wider organisational projects and the senior leadership team as requested.

About You

• Experience of people coaching and management
• Experience of working towards ambitious targets and strong numeracy skills
• The ability to "embrace change", demonstrating adaptability and willingness to take on new opportunities that drive business and personal growth .
• Great organisational skills with excellent attention to detail and ability to follow processes.
• A 'can do' attitude and strong work ethic to get stuck in and provide best-in-class marketing campaigns and client servicing.
• Exceptional communication and relationship skills for managing key stakeholders.

Everything you'll love

To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices. Over and above this, each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots. You will also get an excellent benefits package including:

• Discretionary company bonus
• Company pension up to 7% matched 15%
• colleague discount in store and online
• Free access to wellbeing services such as Stream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline
• alongside discounts across a range of services and activities, from airport parking, enhanced to theme parks and cinemas.
• Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.

We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves.

About Asda

Asda is Reimagining Retail. It's hard for anyone to imagine how many different career possibilities there are at Asda. Ours is a big business, and beyond the roles you might be familiar with there are hundreds more you don't often get to see. In fact, because our business is changing we're creating new roles all the time! So take the time to look around. Once you've had the chance to explore our current open positions, apply to the ones you feel suit you best. And don't forget you can keep an eye on new positions and check how your current applications are progressing by visiting regularly.