Media Planning Advisor

Asda; Leeds; Hybrid; GBP 28,000 - 36,000; Full time

Benefits offered by this job

Discretionary bonus

Pension up to 7% matched

15% colleague discount

Wellbeing services access

Inclusion networks

Parental leave policies

Job summary

Asda is seeking a Media Planning Advisor to join the retail media team, connecting brands with a large shopper base. You will manage a portfolio of FMCG brands and media bookings, activating campaigns in-store and online, and developing strategic media plans to meet KPIs.

You will support the Media Planning Manager, own some supplier accounts, and collaborate with stakeholders to deliver high-standard media output.

Qualifications

• Experience in coaching and managing people.
• Strong numeracy and ability to work with budgets and KPIs.
• Ability to embrace change and take on new opportunities.
• Excellent organisational skills and attention to detail.
• Can-do attitude with a track record of delivering campaigns and client servicing.
• Exceptional communication and relationship-building with stakeholders.

Responsibilities

• Develop proposals and strategies based on supplier budgets to create media plans that meet KPIs.
• Coordinate with internal and external stakeholders to activate campaigns across channels on time and within brand guidelines.
• Assist in driving sales for categories by forecasting and reporting performance.
• Ensure all content (plans, reports, reviews, recommendations) is prepared to high standards.
• Build strong relationships with clients and other teams to present as a trusted team member.
• Support wider organisational projects and senior leadership as required.

Skills

People management

Numerical skills

Adaptability

Organizational skills

Communication

Stakeholder management

Job description

Job Title

Media Planning Advisor

Location

Asda House

Employment Type

Full time

Contract Type

Permanent

Hours Per Week

37.5

Salary

Competitive salary plus benefits.

Category

General / Other - SF

Closing Date

3 September 2026

About the role

In this role, you will be part of the retail media team focused on connecting brands with a large base of shoppers. This fast-paced role will see you manage a portfolio of clients and FMCG brands. You will be accountable for the media bookings and activating them in-store and online. You will be key in developing strategic media plans, delivering against KPIs, and contributing to wider commercial targets. You will support the Media Planning Manager and own some strategic supplier accounts.

As a Media Planning Advisor:

• Develop proposals and strategies based on supplier budgets and objectives to create a cohesive media plan that will deliver against KPIs.
• Liaise with a variety of internal and external stakeholders to activate FMCG branded activity across a range of channels, including on and offsite media within agreed timelines, following creative guidelines.
• Assist in driving sales for your categories to meet broader business objectives, while managing forecasts and reporting on performance
• Work to ensure all content (including but not limited to media plans, status reports, performance reviews, and recommendations) is completed to a high standard, showcasing the team at its best.
• Build positive relationships and communicate confidently with our clients, nuancing your approach with different stakeholders and ensuring you present yourself as a trusted member of the team.
• Support wider organisational projects and the senior leadership team as requested.

About You

• Experience of people coaching and management
• Experience of working towards ambitious targets and strong numeracy skills
• The ability to "embrace change", demonstrating adaptability and willingness to take on new opportunities that drive business and personal growth .
• Great organisational skills with excellent attention to detail and ability to follow processes.
• A ‘can do’ attitude and strong work ethic to get stuck in and provide best-in-class marketing campaigns and client servicing.
• Exceptional communication and relationship skills for managing key stakeholders.

Everything you'll love

To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices. Over and above this, each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots.

You will also get an excellent benefits package including:

• Discretionary company bonus
• Company pension up to 7% matched
• 15% colleague discount in store and online
• Free access to wellbeing services such as Stream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities, from airport parking, enhanced to theme parks and cinemas.
• Asda Allies Inclusion Networks – helping colleagues to make sure everybody is included and that our differences are recognised and celebrated
• Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.

We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves