Media Planner

JR United Kingdom; Macclesfield; On-site; GBP 40,000 - 70,000; Full time

Job summary

An innovative B2B marketing agency is seeking a driven Media Planner to join their dynamic team. In this role, you will plan, execute, and optimize digital media campaigns across trade publications and LinkedIn, collaborating with internal teams and media vendors. Your analytical skills will be key in monitoring campaign performance and providing insights for improvement. With structured training programs and access to cutting-edge marketing tools, this is an exciting opportunity to grow your career at the forefront of B2B marketing, working with some of the industry's leading brands.

Benefits

Structured training programs

Access to cutting-edge marketing tools

Investors in People certification

Princess Royal Training Awards

Qualifications

• 5-6 years of experience in digital media planning and management.
• Proven track record in B2B media buying and trade publications.

Responsibilities

• Plan and optimize digital media campaigns across various channels.
• Monitor performance and generate actionable reports.

Skills

Digital Media Planning

Analytical Skills

Project Management

Communication Skills

B2B Marketing

Tools

Google Analytics

LinkedIn Advertising

Job description

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Stein IAS is the original B2B marketing agency. Part of the fast-growing MSQ Group we are weaving data, strategic intelligence, and disruptive technology with big, bold creative ideas to drive revenue growth for blue-chip clients on a global scale.

Relentless growth means we’re looking for an ambitious and driven Media Planner to join our global team, based in London or Bollington, Cheshire.

Responsibilities:

• Plan, execute, and optimize digital media campaigns across trade publications, LinkedIn, and programmatic channels.
• Coordinate with media vendors to secure placements, manage creative assets, and ensure campaign specifications are met.
• Monitor campaign performance, analyze metrics, and generate regular reports with actionable insights.
• Collaborate with internal teams to align media strategies with overall marketing objectives and adjust tactics as needed.
• Manage media budgets, negotiate rates, and ensure effective pacing and allocation of spend across channels.

What We’re Looking For:

• 5-6 years of hands-on experience planning and managing digital media programs. B2B experience is a plus.
• Proven track record with trade publication advertising, LinkedIn campaigns, and programmatic media buying.
• Strong analytical skills with experience using digital analytics tools to assess and optimize campaign performance. GA experience is a plus.
• Excellent project management and communication skills, with an ability to work both independently and collaboratively.
• Strong knowledge of the LinkedIn platform and a solid understanding of digital media trends and best practices.

Be part of a team that invests in your growth through:

• Structured, award-winning training programs; Investors in People, since 2008 & Princess Royal Training Awards)
• Access to cutting-edge marketing tools and technologies

Join us and you’ll be working at the forefront of B2B marketing with some of the industry’s most advanced thinkers and the world’s biggest brands.