Media Planner

ZipRecruiter; Macclesfield; On-site; GBP 40,000 - 70,000; Full time

Job summary

An innovative B2B marketing agency is seeking a driven Media Planner to enhance their digital media strategies. This role involves planning, executing, and optimizing campaigns across trade publications and LinkedIn, while collaborating with internal teams to align strategies with marketing objectives. With a focus on career development, the company offers structured training and mentorship opportunities, ensuring you grow alongside industry leaders. Join a forward-thinking team and make an impact in the world of B2B marketing.

Benefits

Structured training programs

Mentorship opportunities

Access to cutting-edge marketing tools

Qualifications

• 5-6 years of experience in digital media planning and management.
• Strong analytical skills with digital analytics tools.

Responsibilities

• Plan and optimize digital media campaigns across various channels.
• Monitor performance and generate reports with actionable insights.

Skills

Digital Media Planning

Campaign Management

Analytical Skills

Project Management

B2B Marketing

Tools

Google Analytics

LinkedIn Advertising

Job description

Job Description

Stein IAS is the original B2B marketing agency. Part of the fast-growing MSQ Group we are weaving data, strategic intelligence, and disruptive technology with big, bold creative ideas to drive revenue growth for blue-chip clients on a global scale.

Relentless growth means we’re looking for an ambitious and driven Media Planner to join our global team, based in London or Bollington, Cheshire.

Responsibilities:

• Plan, execute, and optimize digital media campaigns across trade publications, LinkedIn, and programmatic channels.
• Coordinate with media vendors to secure placements, manage creative assets, and ensure campaign specifications are met.
• Monitor campaign performance, analyze metrics, and generate regular reports with actionable insights.
• Collaborate with internal teams to align media strategies with overall marketing objectives and adjust tactics as needed.
• Manage media budgets, negotiate rates, and ensure effective pacing and allocation of spend across channels.

What We’re Looking For:

• 5-6 years of hands-on experience planning and managing digital media programs. B2B experience is a plus.
• Proven track record with trade publication advertising, LinkedIn campaigns, and programmatic media buying.
• Strong analytical skills with experience using digital analytics tools to assess and optimize campaign performance. GA experience is a plus.
• Excellent project management and communication skills, with an ability to work both independently and collaboratively.
• Strong knowledge of the LinkedIn platform and a solid understanding of digital media trends and best practices.

Career Development

Be part of a team that invests in your growth through:

• Structured, award-winning training programs; Investors in People, since 2008 & Princess Royal Training Awards)
• Mentorship opportunities
• Access to cutting-edge marketing tools and technologies

Join us and you’ll be working at the forefront of B2B marketing with some of the industry’s most advanced thinkers and the world’s biggest brands.

https://www.steinias.com/application-portal-privacy-policy/