Media Manager, General Merchandise - Boots UK

BOOTS; London; On-site; GBP 40,000 - 70,000; Full time

Job summary

A leading retailer is seeking an experienced Media Manager to drive the paid media strategy for their General Merchandise Seasonal business. This role involves collaborating with various teams and managing budgets to ensure impactful media activations across multiple channels. With a focus on innovation and performance, you'll play a key role in Boots' reputation as a gifting leader.

Benefits

Generous employee discounts

Discretionary annual bonus

Flexible benefits scheme

Access to 24/7 counselling and support

Qualifications

• Demonstrable expertise in paid media channels.
• Media planning experience on retail and/or consumer businesses.
• Experience managing media agencies and collaborating with creative teams.
• Understanding of measurement tools like MMM.

Responsibilities

• Deliver effective media plans using performance data.
• Manage processes with media agencies from briefing to review.
• Measure campaign performance ensuring KPIs are set.
• Drive innovation in customer engagement through media.

Skills

Paid media expertise

Media planning

Stakeholder management

Innovative mindset

Job description

Closing Date: Friday 27th June

Location: Nottingham or Central London

Contract: 12 month FTC / Secondment

Recruitment Partner: Frankie McCallister-Lyas

About the role:

Are you looking to join a team of media experts, in one of the UK's best-known high-street retailers, with one of the UK's largest 1st Party datasets? Are you passionate about the ever-evolving media industry and want to be part of a team driving that change?

If so, then this is the role for you! We are looking for an experienced Media Manager to own the paid media strategy for our General Merchandise Seasonal business unit, to help assert Boots as the leading gifting retailer.

This role sits in the Media Strategy & Planning team, who are responsible for delivering best in class media activations across our three core business units; Beauty, Healthcare and General Merchandise. The role reports into the Head of Media Strategy and Planning and works closely alongside the Performance Media team, with both teams reporting into the Omni-Media Director, with a Media Specialist reporting directly into it.

Key Responsibilities:

- Delivering effective media plans using insight, customer journeys, performance data and analytics

- Working closely with the media agency to manage end to end process, from briefing to feedback to implementation to review

- Working with analytics teams to measure and report on campaign & channel performance; ensuring KPIs are in place for all activities

- Working closely with the creative and content teams to ensure media assets are optimised across channels and adhere to creative best practise; collaborating with media owners to support with this

- Driving meaningful innovation; identifying new, innovative ways of reaching and connecting with customers and maximising new and existing relationships with key media owners

- Managing budget allocation and reconciliation across channels to ensure every penny is spent responsibly and ensuring that the investment will deliver real strategic impact

What you'll need to have:

- Demonstrable expertise in paid media channels, particularly across addressable media; strong knowledge of ATL channels as well as social/digital channels

- Media planning experience client or agency side, at a similar level, working on retail and/or consumer businesses

- History in successfully delivering effective omni-channel communication plans with proven results (ideally gained on retail brands)

- Experience of managing media agencies, media owners and working in close collaboration with creative and content teams.

- Curious, proactive & innovative mindset that will dig into challenges as they come up and identify new opportunities for the business

- Line management experience

- Understanding of MMM & other measurement tools

- Stakeholder management

It would be great if you also have:

- Curious, proactive & innovative mindset that will dig into challenges as they come up and identify new opportunities for the business

- Interest in data and analytics and strong commercial acumen

- Interest in the retail sector and experience of working with a brand in this sector

- Interest in the wider media landscape

Why Boots:

At Boots, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all.

Our benefits:

- Boots Retirement Savings Plan

- Discretionary annual bonus

- Generous employee discounts

- Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child

- Flexible benefits scheme including holiday buying, discounted gym membership, life assurance, activity passes and more.

- Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.

We have a great range of benefits in addition to the above that offer flexibility to suit you - find out more at boots.jobs/rewards. (Please note, any salary estimates given on third-party sites are not provided or endorsed by Boots and may not be accurate)

What's next:

If your application is successful, our in-house recruitment team will be in touch to arrange an interview and to answer any initial questions you have. If you have not been successful on this occasion, you'll be notified by email.

Where a role is advertised as full-time, we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.