General Manager, Europe

Kayou; Greater London; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

Join a forward-thinking company as a General Manager in Europe, where you'll lead operations and drive growth in the thriving collectible trading card market. This hybrid role offers the opportunity to shape the future of the brand in Europe, leveraging your extensive experience in FMCG and gaming. Collaborate with teams across continents, establish key partnerships, and innovate marketing strategies to engage communities. If you're passionate about geek culture and have a proven track record in launching successful brands, this is your chance to make a significant impact in a dynamic industry.

Qualifications

• 10+ years in European FMCG/toys/gaming verticals with P&L ownership.
• Proven success launching Asian brands in Europe.

Responsibilities

• Oversee company's operations and implement strategies for growth.
• Manage a €15M+ annual budget and achieve EBITDA breakeven.

Skills

P&L Management

Market Entry Strategy

Team Leadership

Fluency in English

Mandarin Proficiency

Web3 Integrations

Retail Partnerships

Job description

6 days ago Be among the first 25 applicants

Kayou (卡游), known as China's leading pan-entertainment product company 4, specializes in collectible trading cards and licensed merchandise. Founded in 2011 with dual headquarters in Shanghai and Zhejiang, it dominates China's TCG (Trading Card Game) market with a 71.1% market share

Role Description

This is a full-time hybrid role for a General Manager in Europe. The General Manager will be responsible for overseeing the company's operations, implementing strategies to drive business growth, managing and leading teams, and ensuring operational efficiency.

Key Responsibilities:

• Market Entry & Growth Strategy
• Build and execute a 3-year roadmap for Europe, prioritizing D2C e-commerce, specialty retailers (e.g., GameStop, Smyths Toys), and O2O fan engagement.
• Lead localization of IP portfolios (e.g., adaptThree Kingdomswith European historical narratives).
• Establish partnerships with mass-market retailers (Amazon EU, Tesco), premium collectible chains (Forbidden Planet), and gaming hubs.
• Oversee EU warehouse setup and 3PL optimization to achieve 48-hour delivery in key markets.
• Brand & Community Building
• Drive viral marketing via TikTok/Instagram challenges, leveraging influencers and TCG tournaments.
• Collaborate with Kayou China on cross-border IP campaigns (e.g.,Ultramanx European comics crossover).
• P&L Ownership
• Manage €15M+ annual budget, achieving EBITDA breakeven within 18 months.
• Implement dynamic pricing models for limited-edition cards (NFT-linked scarcity verification).
• Recruit and mentor a 20+ cross-functional team (sales, logistics, community managers).
• Bridge cultural gaps between EU operations and Kayou’s Hangzhou HQ.

Requirements:

• Must-Haves:
• 10+ years in European FMCG/toys/gaming verticals, with P&L ownership (min. €50M revenue scale).
• Proven success launching Asian brands in Europe (e.g., Bandai, POP MART).
• Deep ties with EU retail buyers, licensors (e.g., Cartamundi), and gaming communities.
• Fluency in English + 1 European language (German, French, Spanish).
• Ideal Profile:
• Mandarin proficiency to streamline HQ coordination.
• Passion for TCG/geek culture; understanding of PSA grading, secondary markets.
• Experience with Web3 integrations (NFTs, AR collectibles).

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Full-time

Job function

• Job function

  Management and Manufacturing

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