Media Effectiveness Consultant (Marketing Mix Modelling) - Media Agency

Silverdrum; Greater London; On-site; GBP 50,000 - 70,000; Full time

Job summary

Join a leading media agency as a Media Effectiveness Consultant specializing in Marketing Mix Modelling. You will lead projects, develop insights, and advise clients on marketing effectiveness, driving innovation for a major entertainment brand.

Qualifications

• Lead MMM projects and develop strategic insights.
• Manage teams and provide transformative marketing recommendations.

Responsibilities

• Manage MMM projects and client relationships.
• Oversee analytical projects and mentor team members.

Skills

Analytical Expertise

Client Relationship Management

Leadership

Tools

R

SQL

Python

Excel

PowerPoint

Job description

Media Effectiveness Consultant (Marketing Mix Modelling) - Media Agency

Join a leading media agency as a Consultant specializing in Marketing Mix Modelling (MMM). You will play a key role in optimizing client investments through innovative effectiveness strategies.

Location: London, UK

Role Overview:

As a Media Effectiveness Consultant, you will lead MMM projects, develop strategic insights, and advise clients on marketing effectiveness, focusing on a major entertainment/broadcaster brand known for innovation.

Key Responsibilities:

1. Client & Project Leadership: Manage MMM projects from start to finish, build and maintain client relationships, and ensure analytics deliver impactful business results.
2. Analytical Expertise: Oversee analytical projects, lead teams of Analysts and Senior Analysts, and provide transformative insights to redefine marketing strategies.
3. Strategic Advisory: Translate complex data into actionable marketing recommendations, establishing yourself as a trusted advisor.

Clients & Commercials:

1. Client Relationship Management: Engage actively with clients, exceed expectations, and nurture key stakeholder relationships.
2. Business Development: Identify opportunities for new business and enhance the agency’s reputation in analytics and client service.

Talent & Culture:

1. Leadership & Development: Mentor team members, foster a culture of high performance, and promote continuous learning and excellence.

Future Growth & Product:

1. Innovation: Contribute to developing new analytical solutions and collaborate with teams to enhance service offerings.

Technical Capabilities:

1. Technical Skills: Proficiency in R, SQL, Python, Excel, and PowerPoint to craft insights and presentations.
2. Quality Assurance: Ensure analytical outputs meet high standards of accuracy and relevance tailored to client needs.

Step into a challenging and rewarding role that drives marketing excellence and career growth. Apply your expertise in MMM and client engagement to propel your career and benefit our clients.