Media Buyer - Paid Social

Cavis; Leeds; Ibrido; GBP 42.000 - 64.000; Tempo pieno

Descrizione del lavoro

Cavis is expanding its in‑house media buying function to support growth in paid social campaigns. The Media Buyer will manage campaigns across Meta, TikTok, X and more, delivering compliant, conversion-focused media buying for high‑volume claimant acquisition.

You will collaborate with Creative, Data and Implementation experts to shape strategy, test ideas, and scale performance across diverse legal verticals. Hybrid Leeds HQ, typically 2–3 days onsite.

Competenze

• 3+ years of experience running paid social campaigns for lead generation.
• Experience at scale with high-volume direct response campaigns.
• Data-led approach with ability to turn insights into action.
• Strong written and verbal communication skills.
• Agency experience and multi-vertical campaigns are a plus.

Mansioni

• Execute paid media strategies across Meta, TikTok, X and more to drive CPL/CPA efficiency.
• Audit and evaluate multiple ad accounts and build optimisation roadmaps.
• Collaborate with Creative Strategist to align paid social strategy with goals.
• Use platform data and internal BI to inform daily optimisations.
• Maintain ad account hygiene, naming conventions and structure.
• Report insights, risks and performance trends with actionable recommendations.
• Ensure ads comply with legal, client policies and internal standards.
• Produce weekly/monthly reports and own multiple claimant campaigns.

Conoscenze

Paid social

Lead generation

Data-driven

Campaign optimization

Strumenti

Meta (Facebook) Ads

TikTok Ads

X Ads

Descrizione del lavoro

Function: Media Buying | Meta & TikTok Ads | Lead Generation & Acquisition

Responsibility: Deliver efficient, compliant, and scalable acquisition through paid social channels.

Location: Hybrid (Leeds HQ – typically 2–3 days per week)

Reports to: Head of Performance Marketing

Job Type: Permanent

About Cavis

Cavis is a claimant acquisition agency, responsible for generating high-intent leads at scale. We operate in a regulated, performance-driven environment, using creative testing, data insights, and channel expertise to deliver efficient CPL and CPA across multiple legal verticals.

As we expand, we will support additional clients, new market verticals, and broader consumer services. Paid social is at the core of how we grow, and we are now strengthening our in‑house media buying function to support that growth.

Role Overview

As a Media Buyer at Cavis, you will manage paid social campaigns across Meta, TikTok, X & Others, delivering compliant, conversion‑focused media buying that supports high‑volume claimant acquisition.

You will play a critical role in how we attract consumers who need legal support, balancing compliant execution with robust testing and optimisation. You'll work closely with Creative, Data, and Implementation experts, using insights to shape strategy and scale performance.

Working across a diverse portfolio of claims, you’ll gain exposure to multiple audiences, legal contexts, and performance dynamics, making the role both challenging and highly engaging. Each claim type presents unique behaviours and motivations, requiring you to adapt messaging and targeting strategies to resonate effectively.

Key Responsibilities

• Execute paid media strategies across Meta, TikTok, X & more to drive efficient CPL and CPA for legal claims campaigns
• Audit and evaluate multiple ad accounts, using performance data to build clear optimisation roadmaps
• Work closely with the Creative Strategist to shape paid social strategy aligned to specific vertical goals
• Use platform data (and internal BI where relevant) to inform daily optimisation decisions, including disposition data
• Monitor and maintain ad account hygiene, naming conventions, and structure
• Report key insights, bottlenecks, risks, and performance trends
• Ensure every change made in the ad account ties directly to objectives and KPIs
• Produce clear weekly/monthly reporting with actionable recommendations
• Ensure full compliance with legal and client advertising requirements, platform policies, and internal standards

You’ll Succeed in This Role If You

• Have 3+ years of experience running paid social campaigns, ideally in lead generation, regulated sectors, or high‑volume direct response
• Have strong experience running paid social campaigns at scale
• Understand effective testing, scaling, and optimisation approaches for performance‑driven campaigns
• Are data‑led, comfortable reviewing platform performance, and able to turn insights into action
• Are highly organised and maintain clean, scalable account structures
• Have excellent written and verbal communication skills with a clear, concise reporting style
• Are proactive, curious, and able to solve problems independently
• (Nice to have) Experience in agency environments, financial services, claims, insurance, or DTC performance marketing
• (Nice to have) Experience working with higher‑volume budgets or multi‑vertical campaigns

What Success Looks Like (First 3–6 Months)

• CPL and CPA improvements across core campaigns
• Structured testing implemented with consistent learnings
• Strong partnership with Creative Strategist and wider teams
• Clean, organised, and well‑structured ad accounts
• Clear reporting that drives decision‑making and scaling
• Confident ownership of multiple claimant acquisition campaigns