Media Associate

ABL Recruitment; Greater London; On-site; GBP 60,000 - 90,000; Full time

Job summary

ABL Recruitment is seeking an senior media strategist to operate at a strategic level within a growing automotive-marketing function in the UK. You will drive integrated media planning, buying and budgeting, and manage agency relationships to deliver campaigns that align with product launches and commercial priorities.

As you oversee cross-channel media across TV, OOH, digital, social, search and programmatic, you will optimise spend, maximise ROI and set measurement frameworks.

Qualifications

• Prior experience with automotive clients (in-house or agency).
• Minimum 5 years in media planning or related marketing discipline.
• Experience across UK and European markets preferred.
• Experience across TV, OOH, digital, social, search and programmatic.

Responsibilities

• Develop annual and campaign-level integrated media strategies aligned with brand objectives and launches.
• Plan media mixes across TV, OOH, digital, social, search, programmatic and emerging platforms.
• Identify opportunities to improve reach, consideration, engagement and conversion.
• Manage and optimise media budgets across channels and audiences.
• Monitor expenditure against budgets and optimise ROI.
• Provide recommendations to adjust media investment as needed.
• Oversee relationships with media agencies, owners and external partners.
• Negotiate media packages and commercial terms where appropriate.
• Monitor agency performance against objectives and timelines.
• Establish measurement frameworks and KPIs for campaigns.
• Track campaign performance across reach, engagement and conversions.
• Maintain strong understanding of UK and European media landscape.
• Observe consumer behaviour, competitor activity and emerging ad tech.
• Identify new channels and opportunities in the automotive sector.

Skills

Media planning

Media buying

Budgeting

Agency management

Strategic thinking

Job description

This is a new role within an expanding marketing function with one of the UK’s fastest growing OEMs. As investment in the marketing function expands, my client is looking for someone who is able to operate at a strategic level, with proven expertise in media planning, buying, budgeting and even agency management. With more products being launched this year and going into the future, this is an opportunity to join an established player, at a senior, strategic level where you can bring about actionable change. With all the change going on in the industry, this is the best time to take a step up.

NON NEGOTIABLE REQUIREMENT:

• CANDIDATES MUST HAVE PRIOR EXPERIENCE WORKING WITH AUTOMOTIVE CLIENTS, EITHER IN-HOUSE OR AGENCY SIDE.

Responsibilities

• Develop annual and campaign-level integrated media strategies aligned with brand objectives, product launches and commercial priorities.
• Plan appropriate media mixes across TV, OOH, digital, social, search, programmatic and emerging platforms.
• Identify opportunities to strengthen reach, consideration, engagement and conversion.
• Manage, optimise and provide recommendations on media budget allocation across channels, campaigns and audiences.
• Monitor expenditure against approved budgets and ensure effective use of marketing investment, continuously optimise media investment to improve efficiency and ROI.
• Provide clear recommendations where media investment should be increased, reduced or reallocated.
• Manage relationships with, review and challenge media agencies, media owners and other external partners.
• Negotiate media packages and commercial arrangements where appropriate.
• Monitor agency performance and ensure delivery against agreed objectives, service levels and timelines.
• Establish appropriate measurement frameworks and KPIs for media campaigns.
• Monitor campaign performance across reach, engagement, consideration, conversion and other relevant metrics.
• Maintain a strong understanding of the UK and European media landscape.
• Monitor consumer behaviour, competitor media activity and emerging advertising technologies.
• Identify new channels, platforms and media opportunities relevant to the automotive sector.

Key Requirements:

• Minimum 5 years' relevant experience in media planning, media buying, integrated marketing communications or a related discipline.
• Automotive industry experience.
• Experience in both the UK and European landscape will make you stand out amongst others.
• Experience across traditional and digital media, including TV, OOH, social, search and programmatic.
• Demonstrable experience managing significant media budgets.
• Good understanding of media measurement, attribution and campaign effectiveness.
• Strong commercial judgement and negotiation skills.