Measurement Associate Director

GroupM; London; On-site; GBP 60,000 - 90,000; Full time

Job summary

A leading company is seeking a Measurement Associate Director to support its partnership with Amazon. This role involves coordinating analytics teams, developing marketing performance strategies, and delivering insights to enhance effectiveness. With responsibilities that span multiple locales, the ideal candidate will leverage advanced analytics techniques and a deep understanding of marketing objectives to drive impactful results.

Benefits

Direct access to industry leaders

Mentorship from experienced professionals

Use of cutting-edge tools

Opportunity to work on global projects

Qualifications

• 4+ years of experience in data science or analytics.
• Strong understanding of statistics and measurement methodologies.
• Excellent skills in data visualization and presentation.

Responsibilities

• Translate client briefs into analytical methodologies.
• Lead a team of analysts to ensure high-quality output.
• Design robust experiments including A/B testing.

Skills

Data interpretation

Statistical analysis

Problem solving

Communication

Education

Degree in quantitative field

Tools

SQL

Python

R

Excel

Job description

OpenDoor I Measurement Associate Director u2013 Job Description

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PURPOSE

The purpose of this document is to help prospective team members better understand the role and responsibilities with the position of Measurement Associate Director at OpenDoor , WPPu2019s bespoke global operating model for Amazon.

ABOUT WPP & OPENDOOR

At WPP, weu2019re constantly reinventing the future of creativity on an ever-broader canvas, bringing together unrivalled talent, resources and skills to provide an integrated offer of communications, experience, commerce and technology.

Over the last decade, we have developed a dedicated global client practice with the mission of accelerating WPPu2019s impact for our largest clients by bringing them the best of WPP. Each team is custom-built around a clientu2019s specific needs and challenges, providing easy access to the right capabilities. And thatu2019s why weu2019ve built OpenDoor for Amazon .

OpenDoor is a unique integration of the best of WPP and Amazon u2013 building on their respective strengths and visions. Whether at WPP or at Amazon, every project is an OpenDoor on new possibilities. Anything and everything can be an opportunity for our people to drive impact u2013 for them to innovate, learn, thrive, and occasionally fail too.

The unique OpenDoor partnership model is built to deliver next level Productivity, fueled by our industry-leading approach to People, Platforms, and Process. OpenDoor spans across all WPP agencies and disciplines such as media, business consultancy, communications and brand strategy, tech and commerce, public relations, and production.

OpenDooru2019s values are built from Amazonu2019s own 16 Leadership Principles , and WPPu2019s core values of Open, Optimistic and Extraordinary . Together, w hen WPPu2019s Creative Transformation meets Amazonu2019s next-level customer centricity, our people come together to challenge and impact whatu2019s done today and build a better future.

B y joining OpenDoor , not only are you joining a cross-function team partnering with one of WPPu2019s top five global clients, but you are also taking a step to challeng e yourself and the world around you every day, working in the most unusual way on some of Earthu2019s most ambitious opportunities in marketing, tech, media, business, and creativity.

ABOUT THE ROLE

We are searching for a talented and enthusiastic individual to join our OpenDoor team as a Measurement Associate Director . This is a Full-time position based in London . This role plays a crucial part in supporting WPP's mission to deliver consistency, delivery excellence and best in class service for Amazon in every country across its diverse businesses, including XCM, Prime Video, and RMI.

RESPONSIBILITIES

• Be responsible for translating client briefs to identify the most appropriate analytics methodologies includingu00A0 such as MMM, geo tests, lift studies, and attribution
• Co-ordination of teams across multiple locales to ensure consistency in approach and knowledge sharing
• Build and apply a deep understanding of marketing objectives to support Account teams with comprehensive KPI frameworks as well as measurement and learning agendas.
• To help deliver u201Cbest in classu201D analytical capabilities across the agency with the wider team, including the use of new methods, techniques, tools and systems. Managing the process through to delivery and taking ownership of regional roll out.
• Manage, and develop a team of 1-3 analysts, ensuring high-quality output and efficient workflow.
• Lead the creation of clear, robust and thought-provoking campaign reviews and insights, and show the wider team/clients how to improve effectiveness.
• Develop deep understanding of marketing platform testing and targeting abilities, and act in a consultative capacity in their implementation.
• Translate complex data and analytics concepts for stakeholders and contribute to the company's strategy, promoting data-driven innovation within the media industry.
• Design and analyse robust experiments including A/B, multi-cell, difference-in-difference, and geo tests.u00A0

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• Be a reliable day-to-day point of contact for clients and maintain robust client relationships.

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• Coordinate with third-party vendors for the assessment and management of bespoke measurement solutions, including contracts and SOWs.

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• Manage relationships with reporting teams and set automation strategies to integrate new tools and solutions.

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• Conduct drivers' analyses (correlative and causal) to understand leading indicators of success and set the most appropriate KPIs.

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• Lead on target setting and forecasting for future campaign performance based on analysis of historical data and industry insights.
• Work with the planning and activation teams to ensure the learnings from previous analysis are fed back into future planning cycles.

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QUALIFICATIONS

• You will be highly numerate and able to confidently interpret data and apply statistical tests to draw robust conclusions.
• 4+ years of experience in data science, analytics, or a related field
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• Knowledge of applying experimentation, through user-level lift studies, geo tests or otherwise

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• Well-developed problem-solving skills and the ability to think critically and creatively

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• Strong understanding of statistics including hypothesis testing, descriptive statistics and distribution theory

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• Strong communication skills, with the ability to present complex ideas to both technical and non-technical audiences
• Proficiency in SQL, R and/or Python
• Excel skills including data analysis and manipulation.
• Stay up-to-date with the latest industry trends and advancements in data science and analytics
• Excellent knowledge of key measurement methodologies including marketing mix modelling, qual & quantitative research and digital attribution

• Strong commercial acumen with the skills to drive efficiencies and revenue.
• Strong writing skills and ability to convey thought leadership through academic style writing.

• Able to work independently and as part of a cross-functional team, using project management tools such as Wrike/Jira/Trello. Ability to project manage analytics projects and resources.
• Experience with cloud technologies such as AWS.
• Highly capable at presenting data in a visually engaging and insightful manner that cuts through the noise
• Experience in mentorship and management, ability to display empathy in difficult situations and lead by example

BONUS POINTS

• Holding a degree(s) in a quantitative field: Statistics, Mathematics, Economics, Engineering, Physical Science or Computer Science.
• Working knowledge of key industry tools and sources such as TGI, IPA Touchpoints, BrandWatch , Meltwater, YouGov Profiles + YouGov BrandIndex .
• Familiarity with data visualisation tools, such as Looker, Tableau or PowerBI
• Experience with digital ad technologies (SA360, GA, Campaign Manager, DV360, Meta Business Manager), site analytics and tools

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• Speaking any European languages

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• Be an active member of relevant industry bodies (e.g. IPA Effectiveness, MRS, Media Research Group) and attend training and events. [ List any desirable but not mandatory skills or experience.]

BENEFITS OF OPENDOOR

• Unparalleled Access: u00A0 Gain direct experience working with one of the world's most innovative and influential companies.
• Mentorship & Training: u00A0 Receive guidance from experienced professionals at both WPP and Amazon.
• Cutting-Edge Technology: u00A0 Utilize industry-leading tools and platforms, including WPP Open.
• Data-Driven Environment: u00A0 Develop your analytical skills and contribute to data-driven decision making.
• Global Impact: u00A0 Be part of a team that is shaping the future of marketing on a global scale.

HOW TO APPLY

Interested candidates are encouraged to submit their resume and cover letter to [email protected] by [application deadline].

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Amazon x WPP Confidential 1

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