Master Data Governance Lead - Hybrid

WPP Media; Greater London; Hybrid; GBP 70,000 - 110,000; Full time

Job summary

WPP is seeking an AsaData Manager within the Enterprise Data Group to own the Master Data Management layer of Work Management. You will set data ownership, governance, and quality standards across global master data domains, collaborating with data teams, architects, and stakeholders to ensure compliance and scalable data practices.

You will drive cross-system data quality, establish escalation paths, and govern mappings to canonical identifiers, enabling accurate reporting across the enterprise.

Qualifications

• Proven experience in master data management, data governance, or data quality management roles.
• Strong understanding of MDM concepts including data ownership, stewardship, and cross-reference management.
• Experience with data quality frameworks, metrics definition, and continuous improvement practices.
• Knowledge of data privacy regulations (GDPR) and their implications for master data management.
• Experience working with ERP or HCM data domains (Workday, SAP, Dynamics, or similar) is highly desirable.

Responsibilities

• Define and implement master data governance policies, standards, and procedures.
• Establish data ownership and stewardship assignments for each master data domain.
• Develop and maintain the data governance framework including data quality thresholds, escalation procedures, and remediation workflows.
• Define data quality rules and acceptance criteria for all master data entities.
• Monitor data quality metrics and dashboards, driving continuous improvement across all datasets.
• Own the resolution of cross-system data conflicts, duplicates, and integrity issues.
• Oversee the integrity of cross-reference mappings between source systems and canonical identifiers.
• Manage the onboarding of new agencies and source systems into the master data framework.
• Ensure identity resolution processes maintain accuracy as the solution scales.
• Engage with operating company data owners and business stakeholders to align on data standards and requirements.
• Ensure master data practices comply with data privacy and regulatory requirements across all operating regions.
• Report on data governance maturity, quality trends, and risk to programme leadership.

Skills

Master Data Management

Data Governance

Data Quality

GDPR Knowledge

Stakeholder Management

Data Analytics

Tools

Databricks

Unity Catalog

Job description

WPP is seeking an AsaData Manager within the Enterprise Data Group to own the Master Data Management layer of Work Management. You will set data ownership, governance, and quality standards across global master data domains, collaborating with data teams, architects, and stakeholders to ensure compliance and scalable data practices.

You will drive cross-system data quality, establish escalation paths, and govern mappings to canonical identifiers, enabling accurate reporting across the enterprise.