Mass Participation Executive (Products)

Dementia UK; Greater London; Hybrid; GBP 33,000 - 35,000; Full time

Benefits offered by this job

Hybrid - 3 days remote

Job summary

Dementia UK is looking for a Mass Participation Executive (Products) to join our growing Mass Participation team in London. You will manage a portfolio of charity-owned fundraising products, such as Time for a Cuppa, Fans vs Dementia and November Knitting Challenge, helping grow income from £500,000 to £1 million over the next five years.

You will coordinate end-to-end fundraising campaigns, including project planning, marketing activity, supporter communications and landing pages.

Qualifications

• Experience supporting or delivering fundraising campaigns.
• Strong organisational and project management skills.
• Excellent written communication for marketing and supporter updates.

Responsibilities

• Coordinate end-to-end fundraising campaigns, including project planning, marketing activity and supporter communications.
• Develop engaging content and landing pages; support registration processes and monitoring.
• Monitor campaign performance and use data/insight to identify opportunities for improvement.
• Work with internal teams and external agencies to deliver successful campaigns.
• Take ownership of projects and bring new ideas to the team.

Skills

Project management

Campaign planning

Copywriting & marketing comms

Stakeholder engagement

Data-driven decisions

Tools

CRM systems

Marketing automation

Job description

Our culture

In addition to offering a competitive salary and a generous benefits package, we truly value our people. It’s important for us to create a workplace culture that looks after our people to support them in achieving their full potential. You will become part of a diverse and dedicated team who are supported to use and develop their skills. We recognise and value the key role you will play in delivering our strategic plans for the benefit of those living with dementia.

Our staff have a voice. Representatives from different roles and levels across the organisation lead and positively contribute to our working groups around health and wellbeing, menopause, and equity, diversity and inclusion.

Our supportive and nurturing workplace culture has recently earnt us recognition as the Sunday Times Best Place to Work in the non-profit and charities sector 2025 (big organisation).

Dementia UK is proud to welcome everyone. We aim for a truly inclusive culture with talented, diverse teams that represent a variety of backgrounds, perspectives and skills. We celebrate differences and individuality and encourage everyone to feel comfortable being themselves at work.

Dementia UK is a Disability Confident employer. If you would like support to make an application, contact [e-mail].

By applying to join Dementia UK, you acknowledge that in the event you are successful for the role, any offer and your ongoing employment will be conditional on you having or obtaining the right to work in the UK.

*Please note that any decision on flexible working is based on business needs

When you apply for a job at Dementia UK, we will collect certain information about you to process your application and assess your suitability for the role. Further details can be found in our privacy notice.

Proud member of the Disability Confident employer scheme

Mass Participation Executive (Products)

Company: Dementia UK Salary: £33,000 to £35,000 a year Hours: Full-time Location: London, EC3N 1RE Working pattern: Hybrid - 3 days remote Job type: Permanent Posting date: 22 Oct 2026 Closing date: 3 Nov 2026

Summary

Dementia UK is looking for a Mass Participation Executive (Products) to join our growing Mass Participation team. This is an exciting opportunity to take ownership of a varied portfolio of fundraising products, helping develop an emerging income stream with ambitious plans to grow from £500,000 to £1 million over the next five years.

You will manage and develop a portfolio of charity-owned fundraising products, such as Time for a Cuppa, Fans vs Dementia and November Knitting Challenge. Taking ownership from planning through to evaluation, you'll have the opportunity to bring creative ideas, test new approaches and help shape the future of this growing programme. Working collaboratively across the charity, you'll gain valuable experience in fundraising, marketing, supporter engagement and project management.

You will coordinate end‑to‑end fundraising campaigns, including project planning, marketing activity, supporter communications and stewardship journeys. You'll develop engaging content, support registration processes and landing pages, monitor campaign performance and use data and insight to identify opportunities for improvement. You'll also work closely with internal teams and external agencies to deliver successful campaigns that contribute to our fundraising ambitions.

You will have experience supporting or delivering fundraising campaigns, with strong organisational, project management and communication skills. You'll be confident writing engaging marketing and supporter communications, managing multiple priorities and using data to inform decisions. Creative, proactive and collaborative, you'll enjoy taking ownership of projects and bringing new ideas to the team.

Join Dementia UK at an exciting stage of growth and help shape a developing fundraising programme, with opportunities to build your skills, test innovative ideas and make a meaningful difference for families affected by dementia.

This role is subject to a Basic DBS check.

Please note we are looking for someone to start after the 4th January 2027.

Our culture

In addition to offering a competitive salary and a generous benefits package, we truly value our people. It’s important for us to create a workplace culture that looks after our people to support them in achieving their full potential. You will become part of a diverse and dedicated team who are supported to use and develop their skills. We recognise and value the key role you will play in delivering our strategic plans for the benefit of those living with dementia.

Our staff have a voice. Representatives from different roles and levels across the organisation lead and positively contribute to our working groups around health and wellbeing, menopause, and equity, diversity and inclusion.

Our supportive and nurturing workplace culture has recently earnt us recognition as the Sunday Times Best Place to Work in the non-profit and charities sector 2025 (big organisation).

Dementia UK is proud to welcome everyone. We aim for a truly inclusive culture with talented, diverse teams that represent a variety of backgrounds, perspectives and skills. We celebrate differences and individuality and encourage everyone to feel comfortable being themselves at work.

Dementia UK is a Disability Confident employer. If you would like support to make an application, contact [e-mail].

By applying to join Dementia UK, you acknowledge that in the event you are successful for the role, any offer and your ongoing employment will be conditional on you having or obtaining the right to work in the UK.

*Please note that any decision on flexible working is based on business needs

When you apply for a job at Dementia UK, we will collect certain information about you to process your application and assess your suitability for the role. Further details can be found in our privacy notice.

Proud member of the Disability Confident employer scheme

About Disability Confident Disability Confident is a government scheme. It encourages employers to recruit and retain disabled people and those with long term health conditions.