MarTech Transformation Lead: CRM & Platform Strategy

MRJ Recruitment; Manchester; Hybrid; GBP 130,000 - 170,000; Part time

Job summary

MRJ Recruitment is seeking an experienced MarTech Transformation Lead for a hybrid role in Manchester. You will shape the future customer communications ecosystem for a major European business, with a hands‑on focus on discovery, platform strategy and vendor selection.

You’ll map the current landscape, define future requirements across Marketing, Technology, Data and Operations, and run RFI/RFP processes to evaluate vendors and deliver an implementation roadmap.

Qualifications

• Strong CRM, MarTech or customer communications experience.
• Led current‑state discovery and future‑state requirements definition.
• Personally led or played a major role in an RFI/RFP and platform‑selection process.
• Evaluated multiple technology vendors objectively.
• Experience with marketing and transactional customer communications.
• Strong knowledge of CRM/CDP, marketing automation and customer journey technology.
• An understanding of customer data, integrations, identity, consent, segmentation and personalisation.
• Experience implementing or migrating enterprise platforms.
• The confidence to influence senior stakeholders and challenge technology vendors.
• Experience maintaining business‑critical communications during transformation.

Responsibilities

• Assess the current customer communications and MarTech landscape.
• Identify existing capabilities, dependencies, limitations and continuity risks.
• Gather requirements across Marketing, Technology, Data, Product and Operations.
• Map the as‑is environment and define the future‑state capabilities.
• Determine how customer data, identity and consent should support communications.
• Define requirements across marketing automation, transactional communications, journey orchestration, segmentation and personalisation.
• Lead the RFI/RFP and vendor‑evaluation process.
• Coordinate demonstrations, technical assessments and proof‑of‑concepts.
• Evaluate platforms against capability, architecture, integrations, data, security, scalability, cost and implementation complexity.
• Produce a clear, evidence‑based platform recommendation and implementation roadmap.
• Identify opportunities to use automation and AI to improve personalisation, efficiency and speed to market.
• Potentially support the subsequent implementation, migration, testing and launch.

Skills

CRM & MarTech

RFI/RFP leadership

Vendor evaluation

Data integrations

Stakeholder management

Consent & identity

Platform migration

Tools

Salesforce Marketing Cloud

Salesforce Data Cloud

Adobe Experience Cloud

Braze

HubSpot

Klaviyo

Dotdigital

Emarsys

Iterable

Job description

MRJ Recruitment is seeking an experienced MarTech Transformation Lead for a hybrid role in Manchester. You will shape the future customer communications ecosystem for a major European business, with a hands‑on focus on discovery, platform strategy and vendor selection.

You’ll map the current landscape, define future requirements across Marketing, Technology, Data and Operations, and run RFI/RFP processes to evaluate vendors and deliver an implementation roadmap.