MarTech Consultant - Antavo Loyalty Cloud Specialist

JR United Kingdom; Reading; Remote; GBP 50,000 - 70,000; Full time

Job summary

A leading consultancy is seeking an experienced MarTech Consultant specializing in Antavo Loyalty Cloud. This role involves strategic advisory responsibilities to enhance customer loyalty programs, technical implementation, and ongoing performance optimization. The ideal candidate will collaborate with cross-functional teams and manage comprehensive CRM integrations.

Qualifications

• Significant hands-on experience with Antavo Loyalty Cloud is crucial.
• Understanding of Salesforce CRM integration required.
• Experience with CDPs and marketing automation tools is advantageous.

Responsibilities

• Conduct a comprehensive audit of the existing loyalty and CRM landscape.
• Lead the technical implementation of a new enterprise-scale loyalty programme.
• Monitor and optimise platform performance.

Skills

Antavo Loyalty Cloud

Salesforce CRM integration

API integration

Data mapping

Enterprise system architecture

CDPs

Marketing automation

Loyalty points systems

Reward mechanisms

Job description

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MarTech Consultant - Antavo Loyalty Cloud Specialist

Client:

Location:

Reading, United Kingdom

Job Category:

Other

EU work permit required:

Yes

Job Views:

2

Posted:

04.06.2025

Expiry Date:

19.07.2025

Job Description:

Job Title: MarTech Consultant - Antavo Loyalty Cloud Specialist
Location: Remote (UK)
Duration: 6 Months Initially
Start Date: Immediate

We are seeking an experienced MarTech Consultant with expertise in the Antavo Loyalty Cloud platform to join our team on a full-time, embedded basis with a leading hospitality client. This role is central to the successful rollout and optimisation of a large-scale customer loyalty programme.

As the primary technical and strategic advisor, you will work closely with internal stakeholders across marketing, technology, and operations to deliver key integrations and design innovative loyalty solutions. Your responsibilities will include platform integration, technical implementation, stakeholder engagement, and ongoing performance analysis.

Key Responsibilities

Phase 1: Platform Onboarding & CRM Integration (Month 1-2)

• Conduct a comprehensive audit of the existing loyalty and CRM landscape
• Optimise the integration between Antavo Loyalty Cloud and Salesforce CRM
• Define data flow architecture and ensure seamless data synchronisation
• Work with internal IT teams to resolve technical integration issues
• Document current systems and propose technical enhancements
• Establish governance frameworks for platform administration

Phase 2: Loyalty Programme Deployment (Summer-Autumn)

• Lead the technical implementation of a new, enterprise-scale loyalty programme
• Design loyalty mechanics, tier structures, and reward workflows
• Collaborate with cross-functional teams for successful delivery
• Develop and execute UAT plans
• Produce training materials and technical documentation
• Advise on customer engagement and loyalty strategy
• Build the loyalty points engine and conversion logic

Ongoing Responsibilities

• Act as the internal expert on Antavo platform capabilities and issues
• Monitor and optimise platform performance
• Support marketing campaigns and loyalty operations
• Generate reports and insights on programme effectiveness
• Stay updated with platform updates and MarTech best practices

Required Qualifications & Experience

Technical Skills

• MUST HAVE significant hands-on experience with Antavo Loyalty Cloud
• Understanding of Salesforce CRM integration
• Skilled in API integration, data mapping, and enterprise system architecture
• Experience with CDPs and marketing automation tools
• Knowledge of loyalty points systems and reward mechanisms