MarTech Architecture Lead: Digital Marketing Tech

Diageo; Greater London; On-site; GBP 110,000 - 150,000; Full time

Job summary

Diageo in London is seeking a Digital Marketing Technology and Architect Lead to drive architecture, integration and data strategy across Marketing Operations and MarTech. You will partner with marketing domain leads, IT, data teams and external vendors to define the long‑term MarTech roadmap and oversee delivery of critical initiatives that deliver seamless customer experiences.

This senior role requires enterprise and solution architecture expertise, strong stakeholder management and a proven

Qualifications

• Experience leading technology transformation or architecture within a Marketing environment.
• Exposure to marketing technology landscape and processes (websites ecosystems, media platforms and related data).
• Experience in system solution architecture or MarTech technology environments.
• Experience working across cross-functional teams and enterprise systems.
• Experience enabling connected data, identity and platform integration across ecosystems.

Responsibilities

• Drive the technology, architecture and integration agenda across Diageo’s Marketing Operations & MarTech ecosystem, ensuring platforms, data and workflows operate as a connected, scalable and interoperable system.
• Support consistent consumer experiences through effective data flow orchestration and cross-platform connectivity.
• Define and govern the architecture of the Marketing Operations related technology ecosystem in collaboration with domain capability leads and tech specialists.
• Partner with Marketing stakeholders, Data, IT, Security, Procurement and external vendors to define the long-term MarTech roadmap and oversee delivery of critical initiatives.

Skills

Tech leadership

Enterprise Architecture

Solution Architecture

Product Management

Stakeholder management

Job description

Diageo in London is seeking a Digital Marketing Technology and Architect Lead to drive architecture, integration and data strategy across Marketing Operations and MarTech. You will partner with marketing domain leads, IT, data teams and external vendors to define the long‑term MarTech roadmap and oversee delivery of critical initiatives that deliver seamless customer experiences.

This senior role requires enterprise and solution architecture expertise, strong stakeholder management and a proven