Marketing Technology Director

Paysafe; Greater London; On-site; GBP 100,000 - 160,000; Full time

Job summary

Paysafe, a leading payments platform, seeks a Marketing Technology Director (MarTech) to own the global strategy, governance, and evolution of our marketing technology ecosystem. This role drives data enablement and AI-driven capabilities powering growth for brand, consumer, and merchant segments.

The MarTech Director collaborates with Operations, Data, IT and Legal to ensure scalable, compliant platforms, and leads cross-functional MarTech initiatives, budget and vendor management to deliver

Qualifications

• Bachelor's degree in marketing, business or related field; MBA preferred.
• 8–12+ years of experience in Marketing Technology or Marketing Operations.
• Deep expertise in enterprise MarTech platforms and data enablement.
• Proven leadership in MarTech strategy, consolidation, and governance.
• Experience in regulated/fintech environments is a plus.

Responsibilities

• Own global MarTech strategy aligned to brand, consumer, and merchant objectives.
• Own full MarTech stack including Marketing Automation, CRM, CDP, Analytics, CMS, and AI tools.
• Define roadmaps, intake, prioritization, and governance for platforms and integrations.
• Deliver executive-ready dashboards and insights for leadership.
• Own budget planning, vendor management, and tool consolidation.

Skills

MarTech leadership

Executive communication

Governance & compliance

Stakeholder management

Team leadership

Education

Bachelor's degree

MBA preferred

Tools

Marketing Automation

CRM

CDP

Job description

Paysafe is a leading payments platform with an extensive track record of serving merchants and consumers in the global entertainment sectors. Its core purpose is to enable businesses and consumers to connect and transact seamlessly through industry-leading capabilities in payment processing, digital wallet, and online cash solutions. With 29 years of online payment experience, an annualized transactional volume of $152 billion in 2024, and approximately 3,000 employees located in 12+ countries, Paysafe connects businesses and consumers across 260 payment types in 48 currencies around the world. Delivered through an integrated platform, Paysafe solutions are geared toward mobile-initiated transactions, real-time analytics and the convergence between brick-and-mortar and online payments. Further information is available at www.paysafe.com.

Paysafe is seeking a Marketing Technology Director (MarTech) to lead the strategy, governance, and evolution of our global marketing technology ecosystem. This role owns the end-to-end MarTech stack, data enablement, and AI-driven capabilities that power brand, consumer, and merchant growth.

The MarTech Director ensures platforms are scalable, integrated, compliant, and value-driven, enabling marketing teams to execute faster and smarter. This role partners closely with Operations, Data, IT, Legal, and marketing leaders.

Key Responsibilities'

MarTech Strategy & Platform Ownership

• Own the global MarTech strategy aligned to brand, consumer, and merchant objectives
• Own the full MarTech stack including Marketing Automation, CRM, CDP, Analytics, CMS, and AI tools
• Define roadmaps, intake, prioritization, and governance for platforms and integrations

Data Infrastructure, Quality & Governance

• Ensure accurate, compliant data flows across all marketing systems
• Own marketing data taxonomy, standards, and governance
• Partner with Legal, Privacy, and Data teams on fintech compliance

Analytics, Insights & Enablement

• Deliver executive-ready dashboards and reporting frameworks
• Enable attribution, segmentation, and lifecycle measurement
• Translate data into actionable insights for leadership

AI & Automation Leadership

• Champion an AI-first mindset across marketing operations
• Implement AI-driven workflows to reduce manual effort
• Ensure ethical and compliant AI adoption

Cross-Functional Partnership

• Drive adoption and enablement across marketing and cross-functional teams
• Serve as primary MarTech partner to Marketing, Sales, Data, and IT

Financial & Vendor Management

• Own MarTech budget planning and optimization
• Manage vendor performance and tool consolidation
• Ensure technology investments deliver measurable business value

Qualifications & Experience

• Bachelor's degree in marketing, business, or a related field or additional relevant experience in lieu of education, required; MBA preferred.
• 8-12+ years of experience in Marketing Technology or Marketing Operations
• Deep expertise in enterprise MarTech platforms
• Proven leadership in MarTech strategy, consolidation, and data enablement
• Experience operating in regulated or fintech environments preferred
• Previous team management experience preferred

Professional Skills

• Strategic, technically fluent marketing technology leader
• Strong executive communication and stakeholder management
• Highly organized with strong governance and documentation discipline
• Outcome-driven with a focus on automation and scale

Equal Employment Opportunity

Paysafe provides equal employment opportunities to all employees, and applicants for employment, and prohibits discrimination of any type with regard to ethnicity, religion, age, sex, national origin, disability status, sexual orientation, gender identity or expression, or any other protected characteristics. This policy applies to all terms and conditions of recruitment and employment. If you need any reasonable adjustments please let us know. We will be happy to help and look forward to hearing from you.