Marketing Technology Director

Paysafe; Greater London; On-site; GBP 120,000 - 180,000; Full time

Job summary

Paysafe, a leading payments platform, seeks a Marketing Technology Director to lead the global MarTech strategy, governance, and evolution of our marketing tech stack. You will own data enablement, AI-driven capabilities, and ensure scalable, compliant platforms across marketing, sales, and IT.

The role requires 8–12+ years in Marketing Technology, deep enterprise MarTech expertise, and proven leadership in fintech environments.

Qualifications

• 8–12+ years in Marketing Technology or Marketing Operations.
• Deep expertise in enterprise MarTech platforms.
• Proven leadership in MarTech strategy, consolidation, and data enablement.
• Experience operating in regulated or fintech environments preferred.
• Previous team management experience preferred.

Responsibilities

• Own the global MarTech strategy aligned to brand, consumer, and merchant objectives.
• Own the full MarTech stack including Marketing Automation, CRM, CDP, Analytics, CMS, and AI tools.
• Define roadmaps, intake, prioritization, and governance for platforms and integrations.
• Deliver executive-ready dashboards and reporting frameworks.
• Enable attribution, segmentation, and lifecycle measurement.
• Translate data into actionable insights for leadership.
• Champion an AI-first mindset across marketing operations.
• Implement AI-driven workflows to reduce manual effort.
• Ensure ethical and compliant AI adoption.
• Drive adoption and enablement across marketing and cross-functional teams.
• Serve as primary MarTech partner to Marketing, Sales, Data, and IT.
• Own MarTech budget planning and optimization.
• Manage vendor performance and tool consolidation.
• Ensure technology investments deliver measurable business value.

Skills

MarTech leadership

Executive communication

Governance & documentation

Automation & scale

Fintech compliance experience

Education

Bachelor's degree in marketing, business, or related field

MBA preferred

Tools

Marketing Automation Platforms

CRM

CDP

Analytics tools

CMS

AI tools

Job description

Job Description

Paysafe is a leading payments platform with an extensive track record of serving merchants and consumers in the global entertainment sectors. Its core purpose is to enable businesses and consumers to connect and transact seamlessly through industry-leading capabilities in payment processing, digital wallet, and online cash solutions. With 29 years of online payment experience, an annualized transactional volume of $152 billion in 2024, and approximately 3,000 employees located in 12+ countries, Paysafe connects businesses and consumers across 260 payment types in 48 currencies around the world. Delivered through an integrated platform, Paysafe solutions are geared toward mobile-initiated transactions, real-time analytics and the convergence between brick-and-mortar and online payments. Further information is available at www.paysafe.com.

Job Description

Paysafe is a leading payments platform with an extensive track record of serving merchants and consumers in the global entertainment sectors. Its core purpose is to enable businesses and consumers to connect and transact seamlessly through industry-leading capabilities in payment processing, digital wallet, and online cash solutions. With 29 years of online payment experience, an annualized transactional volume of $152 billion in 2024, and approximately 3,000 employees located in 12+ countries, Paysafe connects businesses and consumers across 260 payment types in 48 currencies around the world. Delivered through an integrated platform, Paysafe solutions are geared toward mobile-initiated transactions, real-time analytics and the convergence between brick-and-mortar and online payments. Further information is available at www.paysafe.com.

Paysafe is seeking a Marketing Technology Director (MarTech) to lead the strategy, governance, and evolution of our global marketing technology ecosystem. This role owns the end-to-end MarTech stack, data enablement, and AI-driven capabilities that power brand, consumer, and merchant growth. The MarTech Director ensures platforms are scalable, integrated, compliant, and value-driven, enabling marketing teams to execute faster and smarter. This role partners closely with Operations, Data, IT, Legal, and marketing leaders.

Key Responsibilities'

• Own the global MarTech strategy aligned to brand, consumer, and merchant objectives
• Own the full MarTech stack including Marketing Automation, CRM, CDP, Analytics, CMS, and AI tools
• Define roadmaps, intake, prioritization, and governance for platforms and integrations

• Ensure accurate, compliant data flows across all marketing systems
• Own marketing data taxonomy, standards, and governance
• Partner with Legal, Privacy, and Data teams on fintech compliance

• Deliver executive-ready dashboards and reporting frameworks
• Enable attribution, segmentation, and lifecycle measurement
• Translate data into actionable insights for leadership

• Champion an AI-first mindset across marketing operations
• Implement AI-driven workflows to reduce manual effort
• Ensure ethical and compliant AI adoption

• Drive adoption and enablement across marketing and cross-functional teams
• Serve as primary MarTech partner to Marketing, Sales, Data, and IT

• Own MarTech budget planning and optimization
• Manage vendor performance and tool consolidation
• Ensure technology investments deliver measurable business value

Qualifications & Experience

• Bachelor’s degree in marketing, business, or a related field or additional relevant experience in lieu of education, required; MBA preferred.
• 8–12+ years of experience in Marketing Technology or Marketing Operations
• Deep expertise in enterprise MarTech platforms
• Proven leadership in MarTech strategy, consolidation, and data enablement
• Experience operating in regulated or fintech environments preferred
• Previous team management experience preferred

Professional Skills

• Strategic, technically fluent marketing technology leader
• Strong executive communication and stakeholder management
• Highly organized with strong governance and documentation discipline
• Outcome-driven with a focus on automation and scale

Equal Employment Opportunity

Paysafe provides equal employment opportunities to all employees, and applicants for employment, and prohibits discrimination of any type with regard to ethnicity, religion, age, sex, national origin, disability status, sexual orientation, gender identity or expression, or any other protected characteristics. This policy applies to all terms and conditions of recruitment and employment. If you need any reasonable adjustments please let us know. We will be happy to help and look forward to hearing from you.