Marketing Strategy & Planning Manager

ENGINEERINGUK; London; Hybrid; GBP 48,000 - 76,000; Full time

Job summary

An established industry player is seeking a Marketing Strategy and Planning Manager to join their dynamic team. In this pivotal role, you'll leverage data to inform marketing strategies, ensuring all initiatives are optimized for success. Your expertise in analytics and reporting will drive impactful campaigns, while your collaborative spirit will enhance partnerships with agencies and internal teams. This is an exciting opportunity to shape the marketing landscape of a renowned organization, where your contributions will be valued and recognized. Join a forward-thinking company that champions innovation and fosters a culture of inclusivity and growth.

Qualifications

• Ability to create a holistic marketing strategy and prioritize activities to meet KPIs.
• Strong skills in forecasting and managing budgets effectively.

Responsibilities

• Align marketing strategies with business objectives and create overarching plans.
• Create reports and dashboards for brand and budget optimization.

Skills

Marketing Strategy Planning

Data Analysis

Forecasting

Budget Management

Digital Marketing

Web Analytics (GA4, Adobe)

SQL

Data Visualization (Tableau)

Education

Relevant Qualification

Extensive Analytical Experience

Tools

Google Analytics 4

Adobe Analytics

Tableau

Google Tag Manager

Job description

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About the role
Join our John Lewis Finance Limited Marketing team and become a key player in driving our marketing strategy! As Marketing Strategy and Planning Manager, you'll turn data into decisions, providing critical analysis and insights that optimise annual campaigns and maximise impact. You'll be instrumental in supporting the development of marketing strategies for our FS products, ensuring that all activity through the marketing funnel is optimised for success. From building insightful reports and dashboards to collaborating with agencies and internal teams, to support on creative propositional development; you'll have a broad and varied remit.

• Salary range - £48,000.00 - £76,000.00
  
• Contract type - This position is a Permanent contract.
  
• Working pattern/flexible working - The Partnership has adopted a hybrid working approach, meaning you'll be able to work a mixture between the office and home based upon your personal needs whilst balancing the needs of the business. The team aims for around 1 day a week in the office to connect and on a more ad-hoc basis to attend key meetings.
  
  

Key responsibilities

• Support the Marketing Strategy and Planning Lead to align marketing with business objectives to create the overarching marketing strategy including product positionings
  
• Maintain the 18-month rolling activity plan to support with prioritisation and customer objectives
  
• Create accurate and clear reports, including dashboards, to provide insights for brand, channel and budget optimization.
  
• Extract and translate raw data from large datasets like Adobe or GA4, using strong analytical and statistical skills, to understand marketing effectiveness
  
• Collaborate with the wider Marketing Team and agencies to implement tracking for new channels and campaigns.
  
• Ensure compliance with the Data Protection Act and Partnership risk management and data security policies.
  
• Forecasting and supporting a test-and-learn culture through test design and modeling for performance enhancement.
  
• Manage and maintain the JLM Brand tracker in conjunction with the Data and Insights Team.
  
• Manage external agency relationships.
  

Essential skills/experience you'll need

• Ability to plan an annual holistic marketing strategy and prioritise activity to deliver KPIs
  
• Strong forecasting and budget management skills
  
• Broad and extensive channel knowledge across the full marketing mix and martech including digital marketing platforms, CRM and offline channels
  
• Working knowledge of web analytics platforms (GA4 or Adobe) and marketing analytics
  
• Brand & product positioning experience
  
• Relevant qualification and/or extensive analytically-based experience
  
• Excel/Google Sheets skills (VLOOKUPS, IF AND OR statements, Pivot tables)
  
• Experience creating engaging data visualisations using a data visualisation tool (Tableau preferred) and ability to bring actionable insights to life in a compelling way
  
• Experience using relational databases, able to write simple SQL queries and perform joins
  

Desirable skills/experience you may have

• Knowledge of website tagging using GTM or Ensighten
  
• Experience coding in Python
  
• Financial Service industry experience
  
• Brand marketing experience and creative propositional development
  
• Experience of working in a planning function at a media agency
  
  

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About The Partnership

We're the largest employee owned business in the UK and home of our cherished brands, John Lewis and Waitrose. We're not just employees, we're Partners, driven by our purpose to build a happier world. As we look to our future, there's never been a more exciting time to join us.

We're ruthlessly focused on being brilliant at retail. We continue to innovate, adapt and diversify. Never Knowingly Undersold on price, quality and service in John Lewis and passionately serving food-lovers in Waitrose.

As Partners we all share the responsibility of ownership and in its rewards. We use our voices to contribute to our success, working together through the good and challenging times, holding true to our behaviours and treating everyone with kindness and respect.

We all own making the Partnership somewhere we belong. Embracing our differences and creating an environment where we're free to be ourselves and can THRIVE. Growing ourselves individually, and as a collective.

As Partners, we make all the difference. And, we all own it.

Important points to note:

It's important to note that some of our roles are subject to pre-employment vetting (which may include DBS checks for successful candidates). If required, you'll be informed and provided with information about vetting during the recruitment process and we encourage you to complete any vetting documents quickly to avoid delays. Any DBS checks required will be carried out by a third-party registered body and financial probity checks may also be required for some of our roles.

We also recommend that you apply as soon as possible as vacancies can close early if we see a high number of applicants.

We want all of our Partners to have a good work-life balance and we support flexible working. This might mean flexible or compressed hours, job sharing or shorter hour contracts, where possible. Please discuss this further with the hiring manager during your interview.

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