Marketing Strategy & Planning Manager

John Lewis Partnership; London; Hybrid; GBP 48,000 - 76,000; Full time

Job summary

An established industry player is seeking a Marketing Strategy and Planning Manager to drive their marketing initiatives. In this pivotal role, you will leverage data to inform decisions, optimize campaigns, and enhance brand positioning. Collaborating with cross-functional teams and external agencies, you will develop comprehensive marketing strategies while ensuring compliance with data protection regulations. This is a fantastic opportunity to make a significant impact in a dynamic environment that values innovation and creativity.

Qualifications

• Experience in planning comprehensive marketing strategies and prioritizing activities.
• Strong knowledge of marketing channels and analytics platforms.

Responsibilities

• Support marketing strategy alignment with business objectives.
• Create reports and dashboards for brand and budget optimization.

Skills

Marketing Strategy Planning

Budget Management

Digital Marketing Channels

Web Analytics (GA4, Adobe)

Data Visualization (Tableau)

SQL Queries

Excel/Google Sheets

Education

Relevant Qualifications or Experience

Tools

Google Analytics 4

Adobe Analytics

Tableau

Google Tag Manager

Job description

Apply on JLP Jobs - the official careers website for John Lewis Partnership, John Lewis & Partners, and Waitrose & Partners.

Salary range: £48,000.00 - £76,000.00

Contract type: Permanent

Working pattern/flexible working: The Partnership has adopted a hybrid working approach, allowing a mix of office and home-based work based on personal needs and business requirements. Typically, around 1 day a week in the office for connection and ad-hoc meetings.

Key responsibilities

1. Support the Marketing Strategy and Planning Lead to align marketing with business objectives and develop the overarching marketing strategy, including product positioning.
2. Maintain an 18-month rolling activity plan to support prioritization and customer objectives.
3. Create accurate reports and dashboards to provide insights for brand, channel, and budget optimization.
4. Extract and analyze raw data from large datasets such as Adobe or GA4 to assess marketing effectiveness.
5. Collaborate with the Marketing Team and agencies to implement tracking for new channels and campaigns.
6. Ensure compliance with the Data Protection Act and Partnership risk management policies.
7. Support testing and learning through test design and modeling for performance improvements.
8. Manage and maintain the JLM Brand tracker with the Data and Insights Team.
9. Manage relationships with external agencies.

Essential skills/experience

1. Ability to plan a comprehensive marketing strategy and prioritize activities to meet KPIs.
2. Strong forecasting and budget management skills.
3. Broad knowledge of marketing channels and martech, including digital platforms and CRM.
4. Working knowledge of web analytics platforms (GA4 or Adobe) and marketing analytics.
5. Experience in brand and product positioning.
6. Relevant qualifications or extensive analytically-based experience.
7. Proficiency in Excel/Google Sheets (VLOOKUPS, IF, AND, OR, Pivot tables).
8. Experience creating engaging data visualizations (Tableau preferred).
9. Ability to write simple SQL queries and perform joins on relational databases.

Desirable skills/experience

1. Knowledge of website tagging using GTM or Ensighten.
2. Basic coding skills in Python.
3. Experience in the Financial Services industry.
4. Brand marketing experience and creative propositional development.
5. Experience working in planning functions at media agencies.

#LI-HEADOFFICE #LI-HS1 #LI-HYBRID

Join our John Lewis Finance Limited Marketing team and become a key player in driving our marketing strategy! As Marketing Strategy and Planning Manager, you'll turn data into decisions, providing critical analysis and insights to optimize campaigns and maximize impact. You'll support marketing strategies for FS products, ensuring activity is optimized throughout the funnel. Your role involves building reports, collaborating with agencies and teams, and supporting creative development, with a broad and varied remit.