Marketing Specialist, EMEA

Recurly; London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading company in subscription management seeks a Field Marketing Specialist in London. This role focuses on driving regional marketing initiatives and demand generation programs. The ideal candidate thrives in a fast-paced environment and has a strong background in B2B marketing. Join a collaborative team to shape growth strategies across EMEA.

Benefits

Competitive benefits programs

Qualifications

• 3-5 years of experience in B2B field marketing or demand generation.
• Strong background in executing regional events and ABM campaigns.

Responsibilities

• Develop and execute a field marketing plan aligned with sales goals.
• Plan and optimize regional trade shows and field events.
• Launch targeted multi-channel campaigns for pipeline growth.

Skills

B2B Field Marketing

Demand Generation

Project Management

Communication

Tools

Marketo

HubSpot

Salesforce

Job description

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About Recurly:

Recurly, Inc., a SaaS company, provides a versatile subscription management platform to manage the entire subscription lifecycle for market-leading brands worldwide. Subscription businesses such as Sling TV, FabFitFun, Cinemark and Fubo.tv depend on Recurly to harness the power of the subscription model and drive recurring revenue growth. Since its launch in 2009, Recurly has deployed subscription billing for thousands of companies across 55 countries. Our platform empowers billions of credit card transactions and has enabled customers to recover nearly $1.3 billion in revenue in 2024.

Recurly is backed by Accel-KKR, a leading technology-focused private equity firm with over $10 billion in capital commitments. The partnership offers Recurly access to significant capital and resources to make continued investments in technology and platform innovation and expand our go-to-market initiatives.

About the Role:

We’re looking for a Field Marketing Specialist with 3-5 years of experience to drive regional marketing initiatives and demand generation programs. Based in our London office, you’ll work closely with sales, demand generation, and partner teams to execute high-impact marketing campaigns that generate pipeline, accelerate deals, and strengthen Recurly’s presence in the region.

This is an exciting opportunity for a hands-on marketer who thrives in a fast-paced, data-driven environment and understands how to localize marketing efforts to drive growth in EMEA’s diverse markets.

Key Responsibilities

• Marketing Strategy – Develop and execute a field marketing plan aligned with sales goals, market trends, and demand generation objectives for EMEA
• Event & Sponsorship Management – Plan, execute, and optimize regional trade shows, field events, and executive roundtables that drive high-quality leads and engagement
• Campaign Execution & Lead Generation – Launch targeted, multi-channel campaigns (including ABM, webinars, and localized content) to support pipeline growth
• Sales & Partner Enablement – Collaborate closely with the sales team to provide marketing resources, insights, and support that help accelerate deal velocity
• Localization & Market Insights – Tailor messaging, content, and campaigns to regional buyer personas, ensuring relevance and resonance in different EMEA markets
• Metrics & Performance Tracking – Measure the effectiveness of field marketing activities using key performance indicators, providing data-driven insights to optimize future efforts
• Budget & Vendor Management – Oversee regional marketing budgets, negotiate vendor contracts, and ensure cost-effective campaign execution
  
  
  
  

What You Bring

• 3-5+ years of experience in B2B field marketing, demand generation, or regional marketing, preferably in SaaS, FinTech, or Subscription Management
• Strong background in executing regional events, ABM campaigns, partner marketing, and sales-driven marketing programs
• Experience working closely with sales teams to develop integrated marketing plans that drive measurable pipeline impact
• Knowledge of EMEA markets, with the ability to localize campaigns and understand regional business nuances
• Proficiency in marketing automation and CRM platforms (Marketo, HubSpot, Salesforce, 6sense or Demandbase, etc.)
• Ability to work in a fast-paced, high-growth environment with a data-driven mindset and strong project management skills
• Exceptional communication and collaboration skills to work cross-functionally with global teams
  
  
  
  

Why Join Us?

Regional Impact: Shape Recurly’s growth strategy across EMEA.

High-Growth Industry: Work at the forefront of the subscription economy.

Collaborative Culture: Join a dynamic, global team that values innovation and teamwork.

If you're ready to take Recurly’s field marketing in EMEA to the next level, apply now!

As a full-time employee, we offer competitive benefits programs and perks designed to fit your needs and the needs of your family.

Recurly is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to gender, age, race, religion, or any other classification which is protected by applicable law. Recurly is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [e-mail]

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Software Development

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