Marketing Specialist

TotalEnergies; Greater London; On-site; GBP 40,000 - 65,000; Full time

Job summary

TOTALENERGIES CHARGING SOLUTIONS UK LIMITED recherche un(e) responsable marketing et communications pour piloter des campagnes multi‑canaux et soutenir les solutions EV destinées aux clients du Royaume‑Uni.

Expérience minimale de 3 ans en marketing/comms, connaissance du parcours client et proposition de valeur, sens commercial et capacité à travailler en partenariat avec TECS Marketing et Solutions pour améliorer l’engagement et la fidélisation.

Qualifications

• 3+ ans d’expérience en marketing/comms est requis.
• Expérience expérience du parcours client et proposition de valeur.
• Sens commercial et capacité à travailler avec les équipes TECS Marketing et Solutions.

Responsibilities

• Concevoir et diriger des campagnes marketing multi‑canaux alignées sur les objectifs business.
• Gérer les campagnes publicitaires avec analyse et optimisation des KPI.
• Créer et diffuser des newsletters ciblées pour améliorer l’engagement.
• Améliorer le cycle de vie client avec les équipes TCSUK Solution et TECS Marketing.
• Renforcer la fidélité client avec les équipes Solutions et Marketing.
• Coordonner la stratégie POI pour renforcer la visibilité de la marque.
• Valoriser les témoignages clients et les cas d’études.
• Contribuer à l’amélioration continue des parcours clients et des messages sur les points de charge EV.
• Soutenir les demandes marketing et les supports commerciaux.

Skills

Marketing & coms

Campaign management

Customer journey design

Branding & communications

Partnerships & cross-teamCollab

Job description

Société employeur TOTALENERGIES CHARGING SOLUTIONS UK LIMITED

Domaine Ventes & Marketing

Type de contrat CDI

Expérience Minimum 3 ans

• TotalEnergies’ EV Charge division supports the operation and develops the sales of EV solutions to support the UK EV customers, primarily for on-street charging.
• TCS is an important department enabling TotalEnergies Group towards its commitment to better energy.
• This ‘young’ department is growing rapidly to respond to the huge transition that is ahead of us.
• Essential link in TotalEnergies’ ambition to be an important actor in the field of Clean Energies.
• Own and deliver multi-channel campaigns aligned with business objectives, from asset development and approval through to performance reporting to senior management, supported by meaningful data and insights.
• Manage paid advertising campaigns, ensuring value for money through close monitoring, analysis and optimisation of relevant KPIs.
• Create and distribute newsletters using targeted segmentation to improve relevance and engagement.
• Enhance the customer lifecycle in partnership with TCSUK Solution team and TECS Marketing team, identifying opportunities to improve engagement and retention.
• Strengthen customer loyalty in partnership with TCSUK Solutions team and TECS Marketing team.
• Coordinate the POI update strategy to strengthen brand visibility and ensure accurate, consistent information across relevant channels.
• Capture and promote customer testimonials, case studies and milestones to strengthen trust and credibility.
• Be an active contributor in the continuous improvement of existing and new customer journeys, through design and review of branding on EV charge points to wording of automated notifications sent to users.
• Support the TCSUK team with ad hoc marketing requests, prioritising activity in line with business needs.
• Support the Commercial team with communications requirements, including press releases, borough communications and eMSP communications.
• Collaborate closely with the TCSUK and TECS Marketing teams to develop and maintain EV sales tools, including presentations, brochures, case studies, market studies and promotional materials.
• 3+ years experience in marketing/comms preferred.
• Customer journey and customer value proposition design experience.
• A passion for e-Mobility, EV Charging and sustainable mobility will be advantageous.
• Commercial & customer-oriented mindset.
• Ability to build strong partnership relations at all levels to Director/MD.
• Creative, entrepreneurial, hands-on approach and above all a team player.
• Flexible and agile with a proactive attitude in rapidly growing environment
• Able to work autonomously and set own targets.