Marketing & Sales Lead

Elect Capital; England; Hybrid; GBP 70,000 - 120,000; Full time

Benefits offered by this job

Competitive salary

Immediate impact and ownership

Opportunities for growth

Collaborative team environment

Job summary

A fast-moving financial services company in the UK is seeking a Marketing & Sales Lead to drive brand elevation and sales performance. This hybrid role involves defining strategies to grow brand awareness and convert leads into long-term clients. Candidates should possess at least 7 years of experience in similar roles, preferably in fintech. Competitive salary and growth opportunities are provided.

Qualifications

• 7+ years’ experience in fintech or high-growth B2B environments required.
• Proven track record in lead generation and brand building.
• Excellent communication skills to translate complexity into clarity.

Responsibilities

• Lead marketing strategy execution and demand generation campaigns.
• Build and execute a direct origination strategy for SME clients.
• Collaborate with teams to align marketing efforts with sales.
• Direct Sales Strategy: build and execute a direct origination strategy focused on high-quality SME clients and partnerships.
• Collaborate with underwriting and partnerships teams to align marketing with sales performance; track metrics like pipeline velocity and ROI.

Skills

Experience in marketing, sales, or growth roles

Performance marketing knowledge

Lead generation

Strong communication skills

Commercial thinking

Communication

International experience

Agency management

Job description

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Elect Capital backs ambitious UK businesses with capital that cuts through the noise. Built for speed, edge and action, we deliver funding where others stall. We’re not here to reinvent lending – we’re here to do it better. We move at the pace of our clients and connect them to capital that works.

Elect offers 1–6 month fixed-term business finance with daily or weekly repayments and fast, transparent decisions. 90% of completed applications receive an offer within 4 hours – with clear pricing, no unnecessary hurdles, and a team that knows how to get deals done. Whether a client applies directly or via a broker, we aim to make the funding journey sharp, clean and simple.

OUR MISSION

We are on a mission to back ambition. Disrupting the lines of traditional finance and providing access to ambitious businesses, with capital that moves as fast as they do OUR VALUES: C.O.R.E

• Challenge – Ask the hard questions. Improve what you touch.


• Opportunity – Spot it. Shape it. Run with it.


• Resilience – Stay steady. Adapt fast. Keep momentum.


• Edge – Think sharp. Move sharp. Stand out.

We hire people who act fast, think commercially, and bring clarity to everything they do.

THE PERFECT FIT

We’re not a coasting kind of company. Elect is fast, challenging and focused – and we love it that way. Things move quickly here, and the bar is high. If you thrive in that kind of environment, you'll do well.

To thrive at Elect, you'll need:

• A sharp mind and a strong work ethic


• The ability to stay calm, focused and accurate under pressure


• A natural instinct to spot issues, fix them fast, and always look for a better way


• Resilient and a team‑first mentality – we challenge each other daily, but we back each other even harder


• A bias for clarity, action and ownership


• A desire to go beyond the job description and raise the bar

THE ROLE

Elect Capital is seeking a Marketing & Sales Lead to (1) take ownership of our ambitious growth targets - driving both brand elevation and (2) direct sales performance across multiple geographies.

This hybrid role sits at the intersection of marketing and revenue, ideal for someone who can combine creativity with commercial execution. You’ll help to define and deliver strategies that grow awareness, generate leads, and convert them into long-term clients.

Key Responsibilities

• Marketing & Brand Leadership


• Support the development of our global marketing strategy.


• Lead the execution of various marketing initiatives focused on building awareness, brand positioning and generating direct leads into the business.


• Oversee all brand, content, and communications activity from website and digital campaigns to press and partnerships.


• Manage agency relationships and creative output, ensuring brand consistency across all channels.


• Lead demand generation campaigns (digital, social, PPC, events, email) to attract new clients and brokers.


• Create content that communicates our value proposition clearly and drives engagement.

Direct Sales Strategy

• Build and execute a direct origination strategy focused on high-quality SME clients.


• Develop targeted outreach, partnerships, and conversion funnels to turn interest into credible applications.


• Collaborate with the underwriting and partnerships teams to align marketing efforts with sales performance.


• Track and optimise sales metrics including pipeline velocity, conversion rates, and ROI.


• Experiment, measure, and refine our approaches, ensuring all efforts translate to measurable business impact.

Key Skills & Experience

• 7+ years’ experience in marketing, sales, or growth roles, ideally within fintech, financial services, or high-growth B2B environments.


• Strong understanding of performance marketing and sales funnels.


• Proven track record in lead generation, brand building, and revenue growth.


• Commercial thinker who thrives on autonomy and accountability.


• Excellent communication skills, with the ability to translate complexity into clarity.


• International experience preferred.


• Experience managing agencies or small internal teams.

Our Offer?

• A fast, focused environment where your impact is immediate


• Ownership over your work and a voice in how we improve


• Opportunities to grow with a company that’s scaling quickly


• A team that values clarity, pace, and practical thinking


• Competitive salary and path for progression


• A chance to contribute to a mission driven company

Think you’re a fit? Let’s talk.