Marketing Program Manager, Demand Generation

Recruitment Resolution Ltd; United Kingdom; Remote; GBP 45,000 - 55,000; Full time

Job summary

A leading cybersecurity software company in the UK is on the lookout for a Marketing Program Manager specializing in demand generation. This remote role emphasizes developing impactful marketing campaigns and driving brand awareness. The successful candidate will enjoy flexible working hours and ample training opportunities within a rapidly growing environment.

Benefits

Flexible hours, early finish on Fridays

25 days holiday allowance, rising to 30 days

Buy/Sell additional holiday

Training and development emphasis

Qualifications

• Solid experience managing effective demand generation campaigns.
• Experience using HubSpot or similar tools.
• Strong project management and communication skills.

Responsibilities

• Design and develop marketing campaigns that drive demand.
• Research and develop campaign ideas that yield results.
• Measure target conversion rates and track performance.

Skills

Demand generation

Project management

Communication

B2B buyer journey understanding

Customer-first initiatives

Tools

HubSpot

Job description

Marketing Program Manager, Demand Generation

Marketing Program Manager, Demand Generation

Recruitment Resolution Ltd provided pay range

This range is provided by Recruitment Resolution Ltd. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Direct message the job poster from Recruitment Resolution Ltd

Managing Director of Recruitment Resolution

Top reasons to work for this software client:

• Basic salary to 55k per annum.
• Remote based role.
• Flexible hours, early finish Friday.
• Award winning, fast paced collaborative Cybersecurity Software Business.
• Joining at an exciting time of company growth.
• Focus: drive brand awareness, demand generation, marketing qualified leads & nurturing leads.
• Working closely with the Digital Marketing, Sales & Product Teams.
• Rewarding blend: design & develop marketing campaigns that drive demand.
• Opportunity to impact and propel your career, big emphasis on training & development.
• Holiday Allowance 25 days, rising to 30 days + BH + Buy / Sell additional
• Flexible hours - Including banking hours, shorter core hours on a Friday

Broad Core Responsibilities:

• Scope, design and develop marketing campaigns that drive demand.
• Proactive in researching and developing campaign ideas that drive results with the defined audience.
• Developing campaign briefs, timelines and KPIs aligned to marketing and pipeline goals.
• Reverse funnelling to measure target conversion rates against campaign target to track performance.

Expected Qualifications, Skills & Experience:

• Solid experience managing and executing effective demand/lead generation campaigns.
• Experienced using HubSpot or similar.
• Strong project management and communication skills.
• Understanding of B2B buyer journeys and sales funnels.
• Experience managing external agencies to scale campaigns/execution.
• Passion for customer-first initiatives, and a desire to continually learn.

Highly desirable:

• Experience in the Cybersecurity Industry

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Computer and Network Security

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