Marketing & PR Manager | Luxury Fashion/Accessories & Lifestyle brand - Prestigious area of Lon[...]

JR United Kingdom; London; Hybrid; GBP 55,000 - 65,000; Full time

Job summary

A prestigious luxury fashion brand in London seeks a Marketing & PR Manager to lead brand narrative and communication strategies. This role combines strategic leadership with hands-on execution, ideal for a creative professional passionate about luxury branding. The successful candidate will oversee marketing initiatives, collaborate across departments, and drive engagement through innovative storytelling.

Qualifications

• Minimum 2 years in a leadership role, with experience in Marketing and PR.
• Strong background in marketing, communications, or copywriting.
• Proven track record in luxury brands, ideally in fashion or lifestyle.

Responsibilities

• Lead integrated marketing and communication strategies.
• Create and maintain brand book and tone of voice guidelines.
• Oversee seasonal photoshoots and manage campaign rollouts.

Skills

Leadership

Organisational

Collaborative

Copywriting

Marketing

Communications

Job description

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Marketing & PR Manager | Luxury Fashion/Accessories & Lifestyle brand - Prestigious area of London, Hybrid, london

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Client:

KGC Talent

Location:

london, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

1

Posted:

25.05.2025

Expiry Date:

09.07.2025

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Job Description:

Marketing & PR Manager | Luxury Fashion/Accessories & Lifestyle brand

Location: London-based | On-site Monday–Thursday, Remote Fridays

A brilliant opportunity has arisen for a strategic, creative, and hands-on Marketing & PR Manager to join a small, high-profile, growing luxury fashion/accessories/lifestyle brand. This is a rare role that combines high-level brand leadership with day-to-day execution, making it ideal for someone who thrives in a fast-paced, creative environment with a passion for refined storytelling and innovation.

Reporting directly to the Founder & CEO, you will be responsible for shaping and communicating the brand narrative across every touchpoint. From social media strategy and digital campaigns to PR, print, and in-store experiences—you will set the tone, aesthetic, and voice of a brand recognised for its sophistication and quality.

Your role will include:

• Leading integrated marketing and communication strategies that reflect the brand’s luxury positioning
• Creating and maintaining a brand book and tone of voice guidelines
• Innovating on social media to drive visibility and engagement
• Crafting copy and editorial content for campaigns, websites, ads, and email marketing
• Overseeing seasonal photoshoots, working closely with stylists, photographers, and designers to ensure elevated visual output
• Planning the annual marketing calendar and managing campaign rollouts
• Acting as brand guardian to ensure visual and tonal consistency across all platforms
• Collaborating across departments—design, product, and e-commerce—to ensure unified messaging
• Leading relationships with PR agencies and external creatives
• Measuring success using KPIs tied to engagement, growth, and campaign performance

Who we’re looking for:

You are experienced, detail-oriented, and innately stylish. You understand how to craft aspirational narratives while remaining commercially minded. You bring a deep understanding of luxury, social media trends and digital culture, but with a classic eye for tone, pace, and beauty.

Requirements:

• Strong background in marketing, communications, or copywriting
• Minimum 2 years in a leadership role, touching on both Marketing and PR
• Proven track record with luxury—ideally in fashion or lifestyle brands
• Confident writing for high-end audiences across all platforms
• Highly aesthetic and concept-driven, with a flair for elegant storytelling
• Passionate about connecting with consumers in fresh, engaging ways
• Excellent leadership, organisational, and collaborative skills

Salary 55-65K Basic + Bonus + Benefits

This is a unique chance to lead the voice and vision of a respected boutique luxury brand with global presence and continued local market and international ambition. If you're ready to bring innovation, elegance, and depth to a meaningful, purpose-led brand in the luxury space, we’d love to hear from you.

Apply now or tag someone who might be perfect for this role!

We can only respond to applicants who meet the requirements specified above.