Marketing & PR Lead for Visitor Attraction Campaigns

The Methodist Church in Britain; Bradley Stoke; On-site; GBP 25,000 - 32,000; Full time

Benefits offered by this job

Annual leave

Free entry to centres

Car parking

Bike storage

Colleague discount

Cycle to work

Pension scheme

Life assurance

Employee assistance

Job summary

WWT Slimbridge is seeking a Marketing Officer to lead year-round and event-specific campaigns across digital, print, PR and content, with the aim of growing visitor numbers and raising awareness of wetlands and conservation. The role involves creating compelling stories, managing digital and social channels, acting as a media spokesperson, and collaborating with colleagues across the centre.

Some weekend and evening duty shifts are required.

Qualifications

• Delivering marketing and PR campaigns for a consumer-facing (B2C) organisation.
• Digital marketing and social media management, including creating content and measuring performance.
• Experience in a visitor attraction, tourism, leisure, heritage or similar customer-focused environment.
• Excellent copywriting, storytelling and communication skills.
• Confidence to act as a spokesperson and undertake media interviews.
• Strong organisational skills and excellent attention to detail.
• Managing multiple projects and deadlines.
• Willingness to work some weekends and occasional evenings on the duty management rota.

Responsibilities

• Deliver year-round and event-specific marketing campaigns to drive visitation and raise awareness.
• Create compelling stories and campaigns across digital, print, PR and content channels.
• Bring the visitor experience to life through marketing and content.
• Help achieve commercial and visitor growth targets.
• Promote seasonal events, family experiences and the conservation mission.
• Connect people with wetlands and inspire action for nature.
• Work with colleagues across the centre and the wider organisation.
• Take part in the centre duty management rota, including some weekends and occasional evenings.

Skills

Campaign management

Digital marketing

Social media management

Copywriting

Media interviews

Project management

Tools

Content management

Analytics

Job description

WWT Slimbridge is seeking a Marketing Officer to lead year-round and event-specific campaigns across digital, print, PR and content, with the aim of growing visitor numbers and raising awareness of wetlands and conservation. The role involves creating compelling stories, managing digital and social channels, acting as a media spokesperson, and collaborating with colleagues across the centre.

Some weekend and evening duty shifts are required.