Marketing Operations Lead

Zopa; Greater London; On-site; GBP 65,000 - 95,000; Full time

Job summary

Zopa is seeking a Marketing Operations leader to connect strategy and execution across Marketing, Product and the wider business. You will translate priorities into integrated plans, align resources, and ensure high-quality delivery for a fast-growing fintech environment.

The role combines strategic oversight with hands-on execution, leading complex, cross-functional initiatives. You will coordinate with agencies and internal teams to drive accountability and scale the marketing operation.

Qualifications

• Significant experience in Marketing, campaign management, Marketing Operations or programme leadership.
• Understanding of how PR, social, ATL, paid media, partnerships, CRM, web, app and lifecycle come together to create impact.
• Experience working with external agencies and briefing, steering and challenging partners for outcomes.
• Commercial mindset with budgets and forecasts to inform prioritisation and decisions.
• Ability to balance strategic thinking with hands-on execution and drive accountability.

Responsibilities

• Partner with Product Marketing to translate strategy into integrated Marketing plans.
• Shape and steer major campaigns and product launches end-to-end.
• Act as the operational hub for Marketing, managing priorities, capacity, timelines, budgets and milestones.
• Collaborate with channel owners to align objectives, media plans and delivery schedules.
• Work with Product teams to embed Marketing in cross-functional planning and delivery.
• Maintain forward-looking view to anticipate risks and dependencies.
• Manage Marketing investment visibility and support prioritisation with Finance.
• Coordinate with internal creatives and external agencies to ensure high-quality outputs.

Skills

Marketing Operations

Campaign management

Cross-functional leadership

Budget management

Strategic thinking

Tools

CRM systems

Marketing automation tools

Job description

Our Story

Hello there. We’re Zopa.

We started our journey back in 2005, building the first ever peer-to-peer lending company. Fast forward to 2020 and we launched Zopa Bank. A bank that listens to what our customers don’t like about finance and does the opposite. We’re redefining what it feels like to work in finance. Our vision for a new era of banking puts people front and centre — we’ve built a business that empowers everyone to aim high, every day, to move finance forward. Find out more about our fantastic offerings at Zopa.com!

We’re incredibly proud of our achievements and none of it would be possible without the amazing team here. It’s not just industry awards we’re winning, we’ve also been named in the top three UK’s Most Loved Workplaces.

If you embrace unconventional challenges, are unafraid to think differently and are driven to make an outsized impact, you’ll thrive here at Zopa, so join us, and make it count. Want to see us in action? Follow us on Instagram @zopalife

The primary purpose of this role is to help Zopa build a world-class marketing operation that enables our ambitious growth plans.

Acting as the connective tissue between strategy and execution, you’ll work across Marketing, Product and the wider business to turn our biggest priorities into integrated plans, aligned resources and high-quality delivery. You’ll have a broad view across the Marketing function, helping us decide where to focus, anticipate what’s coming and ensure teams are set up to deliver brilliantly.

This is a role with real scope and autonomy. You’ll help shape and steer some of Zopa’s biggest campaigns and product launches, while also helping us build a Marketing operation that can scale with the business. You’ll bring together specialist teams, agencies and senior stakeholders, connecting the dots across priorities, investment and delivery to make sure we’re focused on the work that will have the greatest impact.

We’re looking for someone who combines a strategic Marketing perspective with outstanding operational leadership. Someone who can see the bigger picture, understand what great Marketing looks like and then create the clarity, momentum and accountability needed to make it happen.

Core Responsibilities

• Partner closely with Product Marketing to translate business, Product and Marketing strategy into integrated Marketing plans, ensuring activity is aligned to clear commercial and customer outcomes.

• Shape and steer major campaigns and product launches, owning the end-to-end planning and orchestration across Marketing, Comms, Growth, Product, Finance, Legal and Compliance.

• Act as the operational hub for Marketing, creating clarity around priorities, team capacity, dependencies, timelines, budgets and delivery milestones across multiple concurrent initiatives. This includes supporting quarterly OKR and annual strategy processes.

• Partner with channel owners to align campaign objectives, media plans, creative development and delivery schedules, driving accountability and high-quality execution across Marketing.

• Work closely with Product teams to understand roadmaps, launch requirements and delivery cycles, ensuring Marketing is effectively embedded in cross-functional planning and execution.

• Maintain a forward-looking view across Marketing, anticipating risks, dependencies and trade-offs and bringing together the right people to resolve them before they affect delivery.

• Bring strong commercial discipline to Marketing investment, maintaining visibility of forecasts, committed spend and remaining budget and partnering with Finance to support prioritisation and decision-making.

• Partner with internal creative teams and external agencies to develop strong briefs, steer feedback and ensure work is delivered to a high standard, on time and within budget.

The Ideal Candidate

• You bring a strategic Marketing perspective to planning and execution, understanding not only what needs to be delivered, but why it matters and what great looks like.

• You have significant experience in Marketing, campaign management, Marketing Operations or programme leadership, with a track record of leading complex, cross-functional Marketing initiatives from strategy through to execution.

• You understand the wider Marketing ecosystem and how disciplines such as PR, social, ATL, paid media, partnerships, CRM, web, app and lifecycle come together to create impact.

• You have meaningful experience working with external agencies and can confidently brief, steer and challenge partners to get to the strongest outcome.

• You’re commercially minded and comfortable managing Marketing budgets and forecasts, using financial information and data to inform prioritisation and decisions.

• You naturally think several steps ahead: working backwards from outcomes, spotting dependencies and anticipating what needs to happen before others have to ask.

• You can move comfortably between strategic thinking and hands-on execution and have the judgement to distinguish between simply getting something delivered and getting it delivered well.

• You’re an excellent communicator and influencer who can bring together senior leaders, Marketing specialists and cross-functional partners, create accountability and move decisions forward.

• You thrive in a fast-moving, high-autonomy environment, absorbing context quickly, adapting when priorities change and bringing structure to ambiguity.

• Experience in a scaled, product-led business is highly desirable. Experience within fintech, financial services or another regulated industry is advantageous but not essential.

Department: Brand & Experience Design