Marketing Operations Analyst

Zinc Work Limited; London; On-site; GBP 40,000 - 45,000; Full time

Job summary

Zinc Work Limited seeks a Marketing Operations Analyst to enhance marketing data insights. This role will bridge operational tasks and data analysis, ensuring effective campaign management and strategic decision-making. Ideal candidates will possess strong skills in HubSpot and analytics, contributing to data-driven outcomes.

Benefits

24 days holiday + Bank Holidays + birthday off

£1200 annual benefits allowance

Early finish Fridays (16:00)

Yearly company retreat to Serbia

Enhanced Maternity, Paternity, and Adoption Leave

Statutory pension with NEST

Zinc shares, issued through EMI Scheme

Unlimited access to MoreHappi coaching

Company socials, quarterly team socials

Nursery workplace benefit scheme (Yellownest)

Qualifications

• Experience with HubSpot for marketing operations.
• Strong data analysis skills for campaign performance.
• Familiarity with GA4 for event tracking.

Responsibilities

• Deliver insights to support strategy and performance.
• Own and manage HubSpot tools for marketing campaigns.
• Lead tracking setup across analytics platforms.

Skills

Data analysis & visualisation

Campaign analytics

HubSpot pro

GA4 & GTM

Tools

HubSpot

GA4

GTM

Dreamdata

Job description

Marketing Operations Analyst

Application Deadline: 30 June 2025

Department: Core Operations

Employment Type: Full Time

Location: Zinc - London

Compensation: £40,000 - £45,000 / year

Description

At Zinc, we’re on a mission to help teams build faster and better, and we are looking for a Marketing Operations Analyst to power that mission with data.

If you’re someone who thrives on turning messy data into clear insight , loves working cross-functionally , and wants to have a real impact on how teams operate , this role is for you. Whether you’ve worked as a Data Analyst or you’re an Operations pro with a data edge, you’ll find the perfect balance here between technical challenge and business influence ️.

This isn’t a back-office reporting role. You’ll be at the heart of our Marketing team —helping us answer big questions, shape smarter campaigns, and drive decision-making with confidence. You’ll own our tools ️, champion data hygiene , and partner with some of the sharpest minds in growth to ensure every campaign lands with impact.

If you’re ready to dive into the numbers and help build something brilliant—come join us!

Key Responsibilities ️

As our Marketing Operations Analyst, you’ll be the go-to person for turning marketing data into clarity, confidence, and action. You’ll work at the centre of our Marketing team, helping us sharpen strategy, optimise tools, and move faster. Here’s what that looks like:

• Deliver insights that help us understand performance across channels and campaigns — and where to double down.
  
  
• ️ Own HubSpot — from data integrity to automation and segmentation, you’ll be our in-house expert.
  
  
• Enable strategic decisions by stitching together insights across tools (like Dreamdata) and surfacing what matters.
  
  
• Lead our tracking setup across GA4, GTM, and DreamData — ensuring we measure what moves the needle.
  
  
• Support lifecycle reporting, making sure we’re always learning from the journey, not just the outcome.
  
  

Skills, Knowledge and Expertise

This isn’t an entry-level role — you’ll need to come in confident with tools, thoughtful in your analysis, and clear in your communication. Here’s what we’re looking for:

️ Hard skills (must-haves)

• HubSpot pro – You know your way around fields, lists, workflows, and dashboards. No onboarding to the tool required.
• Data analysis & visualisation – You can dig into the numbers and make them sing using spreadsheets or a visual layer.
• GA4 & GTM – You’ve set up and managed event tracking, know how data flows through, and can troubleshoot issues.
• Campaign analytics – You understand attribution, funnel stages, and what good performance looks like across paid, organic, and lifecycle campaigns.

Hard skills (nice-to-haves)

• Experience with Dreamdata or similar B2B attribution tools
• Familiarity with Looker, Power BI, or similar dashboards
• Knowledge of marketing automation beyond HubSpot

We’re looking for someone who’s not just skilled, but a great partner to work with — thoughtful, proactive, and calm in the chaos.

• High EQ – You can build trust quickly and work well across teams (especially with marketing and ops leads).
• Proactive communicator – You share updates before you’re asked and flag risks before they bite.
• Detail obsessed – You care about accuracy. Data you touch can be trusted.
• Collaborative – You know when to bring others in, and you love helping people move faster and make better decisions.
  
  

What we offer

Zinc offers a chance to work on a product that brings a fresh perspective on data ownership in hiring

• 24 days holiday + Bank Holidays + your birthday off
• £1200 annual benefits allowance (ThanksBen, from month 2)
• Early finish Fridays (16:00)
• Yearly company retreat to Serbia ️️
• Enhanced Maternity, Paternity, and Adoption Leave (2 months full pay, then statutory)
• Statutory pension with NEST (3% employer, 5% employee)
• Zinc shares, issued through the EMI Scheme
• Unlimited access to MoreHappi coaching
• Company socials, quarterly team socials Free Monday lunches
• Nursery workplace benefit scheme (Yellownest)
• Option to lease an electric car through Electric Car Scheme
• Celebrated Zinc anniversaries