Marketing Operations Analyst

Zinc; London; On-site; GBP 35,000 - 50,000; Full time

Job summary

A growing company seeks a Marketing Operations Analyst to transform data into actionable insights and enhance marketing strategies. In this dynamic role, you will collaborate across teams, own HubSpot operations, and improve campaign effectiveness, all while enjoying generous benefits and a supportive work culture.

Benefits

24 days holiday + Bank Holidays + your birthday off

£1200 annual benefits allowance

Early finish Fridays (16:00)

Yearly company retreat to Serbia

Enhanced Maternity, Paternity, and Adoption Leave

Unlimited access to MoreHappi coaching

Company socials and free Monday lunches

Option to lease an electric car

Qualifications

• Combination of data analysis and marketing operations.
• No prior onboarding for HubSpot required.
• Experience managing event tracking in GA4 and GTM.

Responsibilities

• Deliver insights on channel and campaign performance.
• Lead tracking setup across various tools.
• Champion data hygiene and act as in-house HubSpot expert.

Skills

HubSpot

Data analysis

Campaign analytics

GA4

GTM

Job description

Join to apply for the Marketing Operations Analyst role at Zinc

Description

At Zinc, we’re on a mission to help teams build faster and better, and we are looking for a Marketing Operations Analyst to power that mission with data.

If you’re someone who thrives on turning messy data into clear insight, loves working cross-functionally, and wants to have a real impact on how teams operate, this role is for you. Whether you’ve worked as a Data Analyst or you’re an Operations pro with a data edge, you’ll find the perfect balance here between technical challenge and business influence.

This isn’t a back-office reporting role. You’ll be at the heart of our Marketing team—helping us answer big questions, shape smarter campaigns, and drive decision-making with confidence. You’ll own our tools, champion data hygiene, and partner with some of the sharpest minds in growth to ensure every campaign lands with impact.

If you’re ready to dive into the numbers and help build something brilliant—come join us!

Key Responsibilities

• Deliver insights that help us understand performance across channels and campaigns — and where to double down.
• Own HubSpot — from data integrity to automation and segmentation, you’ll be our in-house expert.
• Enable strategic decisions by stitching together insights across tools (like Dreamdata) and surfacing what matters.
• Lead our tracking setup across GA4, GTM, and DreamData — ensuring we measure what moves the needle.
• Support lifecycle reporting, making sure we’re always learning from the journey, not just the outcome.

Skills, Knowledge and Expertise

Hard Skills (must-haves)

• HubSpot pro – You know your way around fields, lists, workflows, and dashboards. No onboarding to the tool required.
• Data analysis & visualisation – You can dig into the numbers and make them sing using spreadsheets or a visual layer.
• GA4 & GTM – You’ve set up and managed event tracking, know how data flows through, and can troubleshoot issues.
• Campaign analytics – You understand attribution, funnel stages, and what good performance looks like across paid, organic, and lifecycle campaigns.

Hard Skills (nice-to-haves)

• Experience with Dreamdata or similar B2B attribution tools
• Familiarity with Looker, Power BI, or similar dashboards
• Knowledge of marketing automation beyond HubSpot

We’re looking for someone who’s not just skilled, but a great partner to work with — thoughtful, proactive, and calm in the chaos.

• High EQ – You can build trust quickly and work well across teams (especially with marketing and ops leads).
• Proactive communicator – You share updates before you’re asked and flag risks before they bite.
• Detail obsessed – You care about accuracy. Data you touch can be trusted.
• Collaborative – You know when to bring others in, and you love helping people move faster and make better decisions.

What we offer

• 24 days holiday + Bank Holidays + your birthday off
• £1200 annual benefits allowance (ThanksBen, from month 2)
• Early finish Fridays (16:00)
• Yearly company retreat to Serbia
• Enhanced Maternity, Paternity, and Adoption Leave (2 months full pay, then statutory)
• Statutory pension with NEST (3% employer, 5% employee)
• Zinc shares, issued through the EMI Scheme
• Unlimited access to MoreHappi coaching
• Company socials, quarterly team socials, free Monday lunches
• Nursery workplace benefit scheme (Yellownest)
• Option to lease an electric car through Electric Car Scheme
• Celebrated Zinc anniversaries

Seniority level

• Entry level

Employment type

• Full-time

Job function

• Business Development and Sales

Industries

• Software Development