Marketing Officer

University of Bath; Bath; Hybrid; GBP 32,000 - 38,000; Full time

Benefits offered by this job

Annual leave

Pension schemes

Cycle to work

EV salary sacrifice

Gym discount

Postgraduate tuition discounts

LinkedIn Learning

Job summary

The University of Bath's School of Management is seeking a creative marketing professional to join the marketing team. You will help promote one of the UK's leading business schools, shaping campaigns and content for prospective students.

This is a full-time, fixed-term role based in Bath with hybrid working. You will work with external agencies, analyse campaigns, and contribute to AI-enabled marketing initiatives across digital channels.

Qualifications

• Significant marketing experience and strong communication methods.
• Ability to create engaging content for multiple audiences.
• Experience with digital marketing channels and analytics.

Responsibilities

• Plan and deliver integrated marketing campaigns.
• Create engaging content for campaigns and channels.
• Collaborate with external agencies on campaigns and materials.
• Analyse campaign performance and report insights.
• Support AI-enabled marketing initiatives and new digital approaches.

Skills

Marketing experience

Communication skills

Content creation

Digital marketing

Job description

Salary Starting from £31,861, rising to £38,448

We have a fantastic opportunity for a creative and motivated marketing professional to join the marketing team within the University of Bath's School of Management. Join us at an exciting time as the School of Management implements the University's new brand identity and explores new opportunities in AI-enabled marketing.

This is a varied and rewarding role where you'll play a key part in promoting one of the UK's leading business schools, helping to attract and inspire prospective students while enhancing the School's profile across a range of audiences. This role offers the chance to plan and create impactful content, shape campaigns and influence how we engage with future students.

Working as part of a collaborative and supportive team, you'll contribute to the planning and delivery of integrated marketing campaigns, digital content, CRM communications, recruitment events and market insight activities. You'll develop engaging content, work with external agencies, analyse campaign performance, support the implementation of the University's new brand, and help shape innovative approaches to marketing, including the use of AI and emerging digital channels.

You'll join a friendly, ambitious team that values creativity, collaboration and continuous improvement, with opportunities to develop your skills and take on additional responsibility.

This is a full-time, one-year, fixed-term role based at the University of Bath. Hybrid working is available.

About you

We're looking for someone with significant marketing experience, excellent communication skills, a flair for creating compelling content and a keen interest in digital marketing. Whether your background is in higher education or another sector, you'll be confident managing multiple projects, working with a wide range of stakeholders and using data and insight to improve marketing performance.

The ideal candidate will be a creative and motivated marketer with a talent for producing engaging content and delivering effective campaigns. Someone who enjoys working in a fast-paced environment, balancing multiple priorities while maintaining excellent attention to detail.

You’ll combine strong communication and organisational skills with a proactive, solutions-focused approach. Whether developing digital content, helping at events, analysing campaign performance or working with colleagues across the organisation, you'll be confident building relationships and taking ownership of your work.

You'll be interested in emerging trends in marketing and communications, excited by opportunities to use AI and other new technologies and motivated by the chance to help shape how prospective students engage with one of the UK's leading business schools.

This role would particularly suit someone looking to take the next step in their marketing career within a supportive team that values innovation, collaboration and professional development.

We consider ourselves to be a university where difference is celebrated, respected and encouraged. We have an excellent international reputation with staff from over 60 different nations and have made a positive commitment towards gender equity and intersectionality receiving a Silver Athena SWAN award. We truly believe that diversity of experience, perspectives, and backgrounds will lead to a better environment for our employees and students and encourage applications from all genders, backgrounds, and communities, particularly from under-represented groups, and value the positive impact that will have on the university. We are committed to maintaining a safe and secure environment for our students, staff, and community by reinforcing our Safer Recruitment commitment.

We're continually expanding our benefits package to better support you and enhance your experience with us and the below is just an example of some of the many great benefits we offer:

• Generous annual leave allowance with an additional 5 discretionary days so that you can enjoy a positive work life balance
• Generous employer contributory pension schemes
• Cycle to work scheme
• Electric vehicle salary sacrifice scheme
• Staff discount at Team Bath gym
• Staff benefits include discounted postgraduate tuition and language courses, alongside a wide range of personal and professional development opportunities such as apprenticeships, LinkedIn Learning, and more
• Local discounts, including free entry to the Holburne Museum in Bath
• An excellent reward package that recognises the talents of our diverse workforce
• Employee assistance services through Health Assured, including access to the Wisdom app

We’re committed to creating a health-supporting working environment where everyone can thrive and be at their best. We offer a range of resources to enable you to do that from your first day here, including:

• Staff support groups and networks
• A network of Staff Wellbeing Champions
• A suite of tools, resources and frameworks that enable you to be at your best and thrive

Right to Work in the UK: We do not assess immigration or right to work status until offer stage. Being invited to interview does not guarantee you are eligible for visa sponsorship and all offers are conditional on meeting right to work requirements. Further information is available on our application support webpage.

Anonymous shortlisting: We are constantly seeking to reduce the unconscious bias that enters any assessment process, with the goal of creating an inclusive and equal assessment process. To support this, personal details such as your name, may be removed from application forms at the initial shortlisting stage.