Marketing & Membership Manager

First Recruitment Services; Haywards Heath; Hybrid; GBP 37,000 - 38,000; Full time

Benefits offered by this job

Pension

28 days annual leave

Life assurance

Job summary

First Recruitment Services is seeking a Marketing and Membership Manager for an office-based role near Haywards Heath, with flexible working. The role leads marketing strategy, campaigns across digital, print and events, and oversees membership engagement within a supportive Senior Leadership Team.

The ideal candidate will drive admissions, membership growth, venue enquiries and brand awareness, managing external agencies and content creation while maintaining high standards and detail

Qualifications

• Proven experience in a Marketing Manager or similar senior marketing role.
• Experience developing and delivering multi-channel marketing campaigns.
• Strong digital marketing knowledge including social media, email marketing and website management.
• Excellent copywriting, communication and content creation skills.
• Experience managing external agencies, suppliers and stakeholders.
• Ability to analyse performance data and identify trends and opportunities.

Responsibilities

• Marketing Strategy & Campaign Management: Develop and implement the annual marketing strategy to support organisational objectives.
• Digital Marketing & Content: Oversee website content, social media strategy, email marketing and content creation.
• Brand & Communications: Ensure consistent messaging; coordinate marketing collateral and PR activity.
• Leadership & Stakeholder Engagement: Manage the Membership & Marketing Administrator; lead external agencies and build stakeholder relationships.

Skills

Event marketing

Digital marketing

Stakeholder management

Copywriting

Leadership

Campaign management

Job description

We are very pleased to be working alongside our reputable, friendly and highly established client as they seek to recruit a Marketing and Membership Manager into their team within their offices based close to Haywards Heath

Marketing and Membership Manager - office based role but with flexible working

Haywards Heath outskirts with free parking available for all staff on site. Due to workplace location it is essential to be a driver and have your own transport. Rural and beautiful office / workplace.

Full time permanent role - Monday - Friday

We are seeking an experienced and creative Marketing & Membership Manager to lead the marketing strategy for a well-established organisation. This is a varied and influential role responsible for driving admissions, membership growth, venue enquiries, educational programme engagement, and overall brand awareness. Working as part of the Senior Leadership Team (with one direct report), you will develop and deliver multi-channel marketing campaigns, manage agency relationships, oversee membership activity, and support the long-term growth of the organisation.

The role - Marketing and Membership Manager

This opportunity would suit a proactive marketing professional with experience in event marketing, digital campaigns and stakeholder management

We are looking for a confident and commercially minded marketing professional who can successfully manage multiple projects while maintaining high standards and attention to detail.

Key Responsibilities

Marketing Strategy & Campaign Management

• Develop and implement the annual marketing strategy to support organisational objectives.
• Create and manage integrated marketing campaigns across digital, print, social media, email, PR and advertising channels.
• Manage marketing plans that increase awareness of initiatives, educational programmes and venue hire services.
• Monitor campaign effectiveness and deliver data-driven recommendations for continuous improvement.

Digital Marketing & Content

• Oversee website content, updates and ongoing development.
• Lead social media strategy, content planning and audience growth across multiple platforms.
• Manage email marketing campaigns and customer databases.
• Create compelling marketing content including website copy, newsletters, advertising and promotional materials.
• Utilise AI and emerging marketing technologies to improve efficiency, engagement and campaign performance.

Brand & Communications

• Act as a brand ambassador, ensuring consistent messaging across all channels.
• Coordinate production of marketing collateral including brochures, leaflets, event guides, signage and digital assets.
• Develop strong relationships with media partners and oversee PR activity.

Leadership & Stakeholder Engagement

• Manage and develop the Membership & Marketing Administrator - reports direct to this position.
• Lead external marketing and PR agencies, ensuring effective delivery and value for money.
• Build strong relationships with suppliers and stakeholders.
• Contribute to Senior Leadership Team discussions and strategic decision-making.

Experience, knowledge and competencies required

• Proven experience in a Marketing Manager or similar senior marketing role.
• Experience developing and delivering multi-channel marketing campaigns.
• Strong digital marketing knowledge including social media, email marketing and website management.
• Excellent copywriting, communication and content creation skills.
• Experience managing external agencies, suppliers and stakeholders.
• Ability to analyse performance data and identify trends and opportunities.

Benefits

• Salary £37000-£38000 plus good pension scheme and 28 days annual leave (including bank holidays), Life assurance.
• An additional 3 days or annual leave are given due to Christmas shutdown

Please note that no terminology in this advert is intended to discriminate on the grounds of a person's gender, marital status, race, religion, colour, age, disability or sexual orientation. Every candidate will be assessed only in accordance with their merits, qualifications and ability to perform the duties of the job.