Marketing | Marketing & BD Senior Specialist

AlixPartners, LLP; City of Westminster; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading professional services firm is seeking a Risk Advisory Marketing Senior Professional in Westminster. This role involves developing marketing strategies, organizing events, and managing budgets to enhance client engagement. A successful candidate will possess over 6 years of B2B marketing experience, proficiency in tools like Google Analytics and LinkedIn, and a degree. The position supports a hybrid work model, with travel as needed.

Benefits

Hybrid work model

Inclusive work environment

Career growth opportunities

Qualifications

• 6+ years of B2B marketing experience in a professional services environment.
• Experience in a matrix environment is desirable.
• Proven experience in multi-channel campaign management.

Responsibilities

• Create actionable marketing activity plans aligned with business objectives.
• Manage annual marketing budgets for the Risk Advisory group.
• Organize and deliver AlixPartners-hosted events.

Skills

B2B marketing experience

Experience in a professional services environment

High level proficiency in Microsoft Suite

Understanding of digital platforms

Multi-channel campaign management

Excellent written and verbal communication skills

Education

Degree

Tools

Google Analytics

LinkedIn

Canva

Passle

Riverside.fm

InterAction

Mondaq

Shorthand

Job description

Marketing Strategy & Planning

Working closely with the EMEA BD & Marketing Director and PMDs and Partners in the Risk Advisory team, the Risk Advisory Marketing Senior Professional will play a central role in developing and executing the marketing strategies and plans for the group. With high visibility and daily interaction with the client service teams, this role will need to focus on delivering an overall first‑class service.

Responsibilities

• Create clear, actionable and targeted marketing activity plans that flow from the business plans to help achieve marketing objectives with target referrers and clients.
• Work with the wider BD & Marketing team to ensure that activities and plans include geographic and cross‑service line input where necessary to ensure a "one firm" approach to clients and to marketing activities.

Marketing Execution

• Propose, organise and, working with the London‑based EMEA events team where appropriate, deliver AlixPartners‑hosted events, including regular dinners, for current and new referrers and clients. Ensure that events are executed to the highest standards, creating full pre‑and post‑event follow‑up activities.
• Work with PMDs, Partners and Directors to deliver content‑based webinars.
• Take responsibility for organising AlixPartners presence at external conferences – e.g. International Bar Association, The Lawyer events, Thoughtleaders4.
• Support the development of content by the Risk Advisory group – including articles and blogs, ensuring a regular cadence of content. Work with the central EMEA content team and Risk team to promote global content.
• Work with the Risk Advisory team to support the amplification of content across Risk PMD/P LinkedIn accounts.
• Manage key external relationships with directory and awards providers. Manage the calendar and timetable for all directory and award submissions. Support the consultants by producing first drafts of submissions and managing the process to successful completion.
• Create a regular check‑in calendar to support the Risk Advisory team in ensuring that their personal biographies are up to date on the firm’s website and for pitch documents.

Other Responsibilities

• Propose, manage and track annual marketing budgets for the Risk Advisory group.
• Run internal meetings with the Risk Advisory teams to agree action plans and help them deliver marketing and BD activities.
• Work with colleagues in Risk Advisory and in the global marketing/BIC team to ensure that all data is accurately inputted, tracked and monitored in Radius.
• Be an active member of the EMEA BD & Marketing team helping to promote cross‑service line, cross‑country collaboration.

Qualifications

• 6+ years of B2B marketing experience in a professional services environment – preferably in a law firm with disputes/competition experience.
• Experience of working in a matrix environment – desirable. Ability to speak with confidence and influence change both internally with senior leaders and externally with third‑party partners.
• High level proficiency in Microsoft Suite – essential.
• A solid understanding of digital platforms including (or similar to): Google Analytics, LinkedIn, Canva, Passle, Podbean, Riverside.fm, InterAction, Mondaq, Shorthand – desirable.
• Proven experience of multi‑channel campaign management – comfortable with a range of activities, from one‑off email to large‑scale events.
• Minimum experience is intended as a guide only and does not preclude applications from those with more or less years of experience. Degree.

Personal Attributes

• Robust and resilient – able to navigate relationships in a high‑performance environment.
• Comfortable providing recommendations and advising with confidence to senior‑level stakeholders even when there is ambiguity involved.
• Results‑orientated – ensure every activity has a commercial goal or objective that guides the planning and execution of activities.
• Great communicator – collaborate with multiple stakeholders across the organisation, interpret requirements, establish clear objectives, build timelines and report back.
• Excellent work‑management skills – capable of managing and coordinating a broad and demanding, fast‑paced workload in an organised, controlled and efficient manner with the ability and confidence to prioritise as required.
• Well‑organised – ability to multi‑task, manage time efficiently, and take on new activities as business needs and priorities change.
• Attention to detail – ensure own and others' work is to the highest standard.
• Flexible – ability to take ownership of projects, deliver on time and to budget.
• Enthusiasm and a willingness to learn and possesses a "can‑do" approach, with solid people skills and a team player.
• Excellent written and verbal communication skills in English.
• Willingness to work outside of normal business hours as unique projects/needs arise.
• Ability to work full time in an office and remote environment.
• Must become familiar with, promote and abide by, the Core Values as defined by the AlixPartners Code of Conduct and foster an inclusive environment with people at all levels of an organisation.

At AlixPartners, we solve the most complex and critical challenges by moving quickly from analysis to action when it really matters; creating value that has a lasting impact on companies, their people, and the communities they serve. By understanding, respecting, and honoring the needs of our employees, clients, and communities, AlixPartners actively promotes an inclusive environment. We strongly believe in the value that diversity brings to our experiences and are committed to the perpetual enhancements of initiatives, policies, and practices. We hold ourselves accountable by providing the space for authenticity, growth, and equity for everyone. AlixPartners has embraced a hybrid work model to provide flexibility and support our employees' work‑life integration. Our hybrid model combines a mix of in‑person (at client site or AlixPartners office) and remote working. Travel is part of this position, but the frequency may vary based on client, team, and individual circumstances.