Marketing Manager UK & ROI

TN United Kingdom; London; On-site; GBP 40,000 - 80,000; Full time

Job description

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VANS EMEA is looking for an exceptional Marketing Manager UK & ROI to join our Marketing team based in London, UK.

Vans is the original action sports footwear company, rooted in authenticity and creativity. Founded in 1966, we have thrived on a legacy of impacting our greater community through four pillars: action sports, music, art, and street culture.

By joining our family, you will be immersed in an environment of incredibly supportive and collaborative people. We work hard across a multitude of initiatives to bring the Van Doren Spirit to life. We live for what we do.

Let’s Talk about the Role

You, as Marketing Manager, will lead marketing activities for Vans in the UK & ROI markets, focused primarily on wholesale, events & sports marketing, whilst supporting the central marketing functions on retail activations, seeding, and media placements.

What does success look like?

• You deliver the brand strategy with local nuance in a way that’s undoubtably right, and aligned, for the brand in your marketplace.
• You and your team are responsible for best-in-class marketing deployment – holding yourself and others to the highest standards.
• You lead with skateboarding to inspire consumers with the Off the Wall mindset, unlocking engagement with youth audiences and inspiring future generations through our local choices.
• You work in close collaboration with your peers in other markets, the wider marketing department, and across the organization – success is shared.

What you’ll do:

1. Deploy annual brand story map, focused on five key tenets:
2. Deliver impactful wholesale launches through campaigns & projects with focus on selected (and cross-functionally aligned) partners, including top regional/local key accounts and specialty pinnacle & action sports accounts (30%).
3. Create powerful ‘handshake’ moments through best-in-class events that are regionally connected, aligned & amplified (30%).
4. Generate relevancy & authentic connections through meaningful local relationships/partnerships with endemic media, local skate teams, flow & community seeding, local content outputs, sponsorships & grassroots projects (20%).
5. Drive local communities to engage with Vans owned touchpoints through co-project management of retail & PSS activations (10%).
6. Garner local impact of product marketing stories through seeding activities & media placements in cohesion with regional PR & Paid Media counterparts (10%).

*% time & budget resource will be dependent on individual market dynamics. % shown for approximate reference only.

How You Will Make a Difference

You will achieve this by:

• Implementing marketing tactics across all five tenets of the role, defining the appropriate marketing mix that also considers the broader regional marketing scope in your marketplace (Paid Media, Communications, DTC, Performance Marketing & Loyalty) which are managed centrally.
• Establishing a deep understanding of consumer dynamics in your marketplace.
• Having your finger on the pulse of youth culture, action sports, competitors, and the retail landscape at large.
• Identifying existing and future opportunities for Vans to deliver impact.
• Knowing all distribution touchpoints for your marketplace and how to maximize consumer connectivity with our key partners.
• Understanding business plans and developing relationships with key stakeholders to unlock business potential.
• Providing regular local insights to inform regional marketing choices.
• Allocating, tracking, and reporting on marketing investments across your marketplace to ensure maximum ROI – placing both acquisition & advocacy at the heart of all investment choices.
• Managing the budgeting process end-to-end, ensuring timely and comprehensive accounting processes.

Skills for Success

You should be a passionate marketer, with:

• The ability to catch others’ ideas and turn them into reality, while also bringing your own creative concepts that can be scaled or replicated.
• The capacity to work autonomously with a collaborative, cross-functional mindset.
• A solutions-first outlook.
• An affinity for the Vans brand and its culture.
• A formal education and university degree in marketing, fashion, retail, or business are nice to have, but we are most interested in your overall experience and achievements.

VF is a global apparel company connecting people to lifestyles they cherish through our family of iconic brands. Our purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This unites us and guides us in our goals. Learn more at vfc.com

What’s in it For You

We’re committed to unleashing human potential through our people. We offer comprehensive benefits promoting mental, physical, and financial well-being for all VF associates. When it comes to benefits, we’re the total package.

• A supportive, feedback-based culture rooted in respect and integrity.
• An inclusive international environment embracing diversity.
• Be part of an iconic lifestyle brand within a multi-brand, multi-country organization.
• A discount card with 50% off all VF brands.
• Breakout areas with complimentary hot drinks.
• This role does not include relocation support.

Free to Be, Inclusion & Diversity

As a purpose-led, performance-driven company, we foster a culture of belonging based on respect, connection, openness, and authenticity. We are committed to celebrating diversity and providing equal opportunities for all employees and applicants.

If you like what you’ve read and want to join our team, we look forward to hearing from you!