Marketing Manager - UK Centre Activations & Local Campaigns

Lego; Greater London; Hybrid; GBP 50,000 - 65,000; Full time

Benefits offered by this job

Hybrid work model

Colleague discount

Life and disability insurance

Enhanced paid leave

Wellbeing resources

Team bonuses

Job summary

LEGO Discovery Centres UK is seeking a Marketing Manager to translate global marketing direction into effective campaigns across Birmingham and Manchester. You will work with on-site teams to ensure brilliant execution of activations and events.

You will leverage UK market knowledge to tailor global recommendations and drive attendance and commercial results, collaborating with global and local teams and external partners.

Qualifications

• Delivered local marketing campaigns using strategy, campaign frameworks or toolkits provided by the global marketing team.
• Led local marketing activations and on-site events, coordinating delivery with on-site teams.
• Used local market and campaign data to inform execution and improve attendance or commercial results.

Responsibilities

• Bring global campaigns and toolkits to life through marketing activity for LEGO Discovery Centres in Birmingham and Manchester.
• Coordinate 4–5 on-site events each year, turning ideas into engaging local activations.
• Collaborate with UK teams to align local campaigns with global recommendations and ensure consistent execution.
• Connect with agencies and on-site teams to maintain momentum and ensure impact.

Skills

Local market knowledge

Campaign coordination

Cross-functional collaboration

Job description

LEGO Discovery Centres UK is seeking a Marketing Manager to translate global marketing direction into effective campaigns across Birmingham and Manchester. You will work with on-site teams to ensure brilliant execution of activations and events.

You will leverage UK market knowledge to tailor global recommendations and drive attendance and commercial results, collaborating with global and local teams and external partners.