Global Digital Campaign Lead (Hybrid)

Lego Group; Slough; Hybrid; GBP 52,000 - 72,000; Full time

Benefits offered by this job

Family Care Leave

Life and disability insurance

Wellbeing resources

Colleague Discount

Bonus scheme

Hybrid Working: Best of Both

Job summary

The LEGO Group is seeking a Marketing Campaign Manager to lead digital engagement across LEGO owned channels, including LEGO.com, apps and magazine experiences. You will tailor global campaigns for WE markets, publish content, optimise performance and turn insights into action.

This one-year hybrid role is based in Slough, with three days in the office and two days from home. You will collaborate with global and regional teams to drive growth and stronger marketing integration.

Qualifications

• Proven experience delivering end-to-end digital marketing campaigns across multiple markets and regions.
• Proven track record of managing complex stakeholder relationships across global, regional and local teams.
• Ability to lead and develop campaign strategies, not just execute a brief, and to translate global direction into locally relevant activations across diverse markets.

Responsibilities

• Deliver regional digital campaigns across multiple platforms and markets.
• Balance global campaign direction with local market needs and nuances.
• Identify content trends and translate them into engagement opportunities.
• Optimise digital content and campaigns through performance insights.
• Increase engagement across owned digital channels.
• Strengthen integration between owned digital experiences and broader marketing initiatives.
• Support local market requirements while maintaining alignment with global campaigns.

Skills

Digital marketing campaigns

Stakeholder management

Campaign strategy

Localization

Job description

The LEGO Group is seeking a Marketing Campaign Manager to lead digital engagement across LEGO owned channels, including LEGO.com, apps and magazine experiences. You will tailor global campaigns for WE markets, publish content, optimise performance and turn insights into action.

This one-year hybrid role is based in Slough, with three days in the office and two days from home. You will collaborate with global and regional teams to drive growth and stronger marketing integration.