Marketing Manager - UK

LEGO Brand Retail; Greater London, Birmingham, Manchester; Hybrid; GBP 60.000 - 75.000; Vollzeit

Benefits dieser Stelle

Family Care Leave

Life and disability insurance

Wellbeing resources

Colleague discount

Bonus scheme

Hybrid Working flexibility

Zusammenfassung

LEGO Brand Retail in London seeks a Marketing Manager to bring global marketing direction to life across UK LEGO Discovery Centres. You will translate global strategy into campaigns for Birmingham and Manchester, working with on-site teams to ensure flawless execution.

Based in London, you will spend three days a week in the office, with a hybrid model and collaboration across UK sites. The role emphasizes turning global recommendations into local opportunities and engaging campaigns.

Qualifikationen

• Delivered local marketing campaigns using global toolkits and strategy.
• Led on-site events and activations with local teams.
• Coordinated agencies and partners to deliver marketing activity.
• Used local data to inform execution and improve results.

Aufgaben

• Bring global campaigns to life for UK LEGO Discovery Centres.
• Coordinate 4–5 on-site events annually, aligning with local audiences.
• Collaborate with Birmingham and Manchester teams to connect activity with opportunities.
• Translate global recommendations into locally relevant marketing executions.
• Maintain consistent execution across teams and agencies.

Kenntnisse

Local marketing campaigns

Campaign activation coordination

Agency and partner coordination

Data-driven campaign decisions

On-site event planning

Jobbeschreibung

Just imagine bringing global marketing ideas to life for LEGO® Discovery Centres across the UK. Then make it real.

About the role

As our Marketing Manager, you'll bring global marketing direction to life across our UK LEGO® Discovery Centres. The global marketing team will provide strategy, recommendations and campaign toolkits. You'll use your local market knowledge to translate them into effective campaigns and activations for Birmingham and Manchester, working closely with on-site teams to make sure execution lands brilliantly.

Please note that relocation support is not available for this role. This role is based in London, UK, and you'll spend three days a week working from our London office.

Required Qualifications

• Delivered local marketing campaigns using strategy, campaign frameworks or toolkits provided by the global marketing team.
• Led local marketing activations and on-site events, coordinating delivery with on-site teams.
• Coordinated agencies, local partners and site teams to deliver marketing activity and on-site activations.
• Used local market and campaign performance data to inform campaign execution and improve attendance or commercial results.

What you’ll build

• Bring global campaigns and toolkits to life through relevant marketing activity for our Birmingham and Manchester LEGO Discovery Centres.
• Coordinate 4-5 on-site events each year, helping turn campaign ideas into engaging local activations.
• Work closely with colleagues at both locations to connect marketing activity with local opportunities and audiences.
• Use your UK market knowledge to shape how global recommendations are implemented locally.
• Connect global marketing colleagues, agencies and on-site teams to keep activity moving and execution consistent.

Life on the team

You’ll join our Sales & Marketing team, working closely with the global team and colleagues across our LEGO Discovery Centres in Birmingham and Manchester. It's a varied role for someone who enjoys being close to execution and building productive relationships. You’ll have the opportunity to spend time at our UK locations, working directly with the teams who bring these experiences to life.

What success looks like

You’ll become an effective link between global marketing direction and local execution across our UK LEGO Discovery Centres. You’ll establish connected ways of working with our Birmingham and Manchester teams, global colleagues and agencies, ensuring campaigns and activations are locally relevant and consistently delivered.

What’s in it for you?

• Family Care Leave - We offer enhanced paid leave options for those important times.
• Insurances - All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
• Colleague Discount - We know you’ll love to build, so from day 1 you will qualify for our generous colleague discount.
• Bonus - We do our best work to succeed together. When goals are reached and if eligible, you’ll be rewarded through our bonus scheme.
• Your workplace: Your workplace will be the office, store or factory specified in this advert.
• Hybrid Working: Our hybrid work model, Best of Both offers you the option of flexibility to work from home up to two days per week. Your People Leader will discuss the principles of the model, including how this option applies to your role and team.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children's Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screeni