Marketing Manager - Sports

Morgan McKinley; London; On-site; GBP 45,000 - 60,000; Full time

Job summary

A leading marketing agency is seeking an experienced marketing manager to oversee large campaigns for prominent live events and sports properties. This role requires significant experience in campaign strategy, stakeholder management, and a passion for entertainment. You'll work collaboratively with internal teams and external agencies to create impactful marketing initiatives across various media.

Qualifications

• Significant experience in marketing for major brands, either agency or client side.
• Experience in end-to-end campaign strategy and planning.
• Ability to negotiate with key business partners.

Responsibilities

• Manage end-to-end campaign strategy for EU Live Event & Sports properties.
• Develop and deliver marketing assets across ATL and BTL.
• Conduct post-campaign analysis and reporting.

Skills

Stakeholder management

Project management

Campaign strategy

Marketing asset development

Job description

Duration - 6 months

We’re looking for an entertainment fanatic, with significant experience developing best-in-class marketing for major brands (agency or client side). This role will involve planning, producing and executing large marketing campaigns with cross-functional teams. You will negotiate with key business partners and global teams to gain alignment on marketing plans, and ultimately manage all aspects of the project execution for our EU Live Event & Sports properties, which includes the likes of the Operación Triunfo, Premier League, the UEFA Champions League, Roland-Garros, Wimbledon, and the NBA.

Key job responsibilities

- End-to-End campaign strategy and planning for EU Live Event & Sports properties.

- Development and delivery of marketing assets across ATL and BTL.

- Stakeholder management, including partnering with a wide-range of internal teams (e.g. Operations, Insights, PR and Legal) to identify and prioritize needs.

- Work with external agencies (including Production, Creative and Media Partners) to build and develop impactful marketing assets for Live Event & Sports Launches.

- Point of contact for specific marketing partnerships and integration beyond the core business

- Manage blocking issues, provide escalation management, anticipate and make trade-offs, and meet committed delivery timelines

- Post campaign analysis and reporting