Events Brand Marketing Manager (EU Live Event & Sports)

Aquent; London; On-site; GBP 40,000 - 65,000; Full time

Job summary

Aquent is seeking an Events Brand Marketing Manager to oversee large-scale marketing campaigns for EU Live Event & Sports properties. The successful candidate will be skilled in managing cross-functional teams, executing impactful marketing strategies, and utilizing data metrics to drive campaign effectiveness in a dynamic environment.

Qualifications

• Experience in building, executing, and scaling cross-functional marketing programmes.
• Proficient in using data and metrics to measure campaign impact.
• Experience managing budgets and executing campaigns across multiple time zones.

Responsibilities

• End-to-end campaign strategy and planning for EU Live Event & Sports properties.
• Collaborate with external agencies to produce marketing assets.
• Manage blockers, provide escalation support, and ensure committed deadlines are met.

Skills

Marketing Experience

Campaign Delivery

Cross-Channel Team Collaboration

Job description

Events Brand Marketing Manager (EU Live Event & Sports)

Our client islooking for an entertainment fanatic with significant experience in developing best-in-class marketing for major brands (either agency or client-side). This role involves planning, producing, and executing large-scale marketing campaigns alongside cross-functional teams. You will negotiate with key business partners and global teams to gain alignment on marketing plans, and ultimately manage all aspects of project execution for client’sEU Live Event & Sports properties.

Key Responsibilities

End-to-end campaign strategy and planning for EU Live Event & Sports properties

Development and delivery of marketing assets across ATL and BTL

Stakeholder management, including working with internal teams such as Operations, Insights, PR, and Legal to identify and prioritise needs

Collaboration with external agencies (Production, Creative, Media Partners) to produce impactful marketing assets for Live Event & Sports launches

Serve as the point of contact for specific marketing partnerships and integrations

Manage blockers, provide escalation support, anticipate and make trade-offs, and ensure committed deadlines are met

Typical Tasks and Rhythm

End-to-end campaign management for sport or live event properties

Day-to-day activities can vary significantly, ranging from campaign strategy and creative development to liaising with talent and overseeing delivery

Act as the connector between marketing leadership, the business, broadcast production, and PR teams

Involve strategic thinking, strong writing skills, campaign data tracking, and creative ideation to drive engagement and conversation

The nature of live events means the role is often reactive – dealing with late confirmations, injuries, and other dynamic factors

Campaigns may include ATL or focus primarily on owned and operated (O&O) channels

Looking for someone highly motivated, adaptable, and positive, with a strong ability to pivot throughout seasonal changes

Basic Qualifications

Experience in building, executing, and scaling cross-functional marketing programmes

Proficient in using data and metrics to measure campaign impact and identify improvements

Background in marketing or marketing research

Experience managing budgets

Proven experience executing campaigns across multiple time zones and languages

Preferred Qualifications

Strong use of customer research, data, and metrics to support decisions, build forecasts, and assess marketing effectiveness

Knowledge of marketing strategies for digital and mobile platforms

Top 3 Must-Have Skills (Ranked by Importance)

Marketing Experience – ideally within entertainment or sports

Campaign Delivery – experience in writing briefs, developing strategy, working with agencies/creative partners; strong strategic thinking required

Cross-Channel Team Collaboration – a people person who can organise, motivate, and align teams on creative and strategic execution; detail-oriented with good judgement on escalation

*This role is open for a limited time. Next steps will be shared with shortlisted candidates ASAP. Due to the high volume of applicants, we may be unable to reply to each applicant individually.Thank you for taking the time to apply.

Client Description

Our Client is a FTSE 100, multinational technology company no longer known for just one thing. Their areas of expertise include e-commerce, cloud computing, digital streaming, artificial intelligence, original entertainment… the list goes on. Despite being primarily digital, their aim is to be the most customer-centric company in the world.

Aquent is dedicated to improving inclusivity & is proudly an equal opportunities employer. We encourage applications from under-represented groups & are committed to providing support to applicants with disabilities. We aim to provide reasonable accommodation for any part of the employment process, to those with a medical condition, disability or neurodivergence.