Marketing Manager (Salesforce CRM and Email Marketing)

Michael Page (UK); London; Hybrid; GBP 38,000 - 45,000; Full time

Job summary

A leading University in London is seeking a Marketing Specialist to manage email marketing campaigns targeting prospective students. The role involves building journeys using Salesforce Marketing Cloud, crafting engaging content, and optimizing campaign performance. This is a 2-year fixed-term contract with hybrid working options and competitive salary.

Benefits

Hybrid working

Additional University benefits

Qualifications

• Demonstrable experience planning and delivering CRM communications.
• Excellent written communication skills for diverse audiences.
• Open to candidates with relevant CRM experience.

Responsibilities

• Build email marketing journeys and segment audiences via Salesforce Marketing Cloud.
• Monitor and report on campaign performance, ensuring campaigns are optimised.
• Collaborate with the Head of department for agency management.

Skills

Email marketing

CRM communications

Written communication

Tools

Salesforce Marketing Cloud

Microsoft Dynamics 365

Azorus

Job description

• 2 year fixed term contract to start as soon as possible
• Reputable University in London with international ties

About Our Client

Our client is a University in London.

The team are in the office 2-3 times per week.

Job Description

• Build email marketing journeys and segment audiences via Salesforce Marketing Cloud (CRM).
• Write engaging and tailored content for emails targeted at prospective students.
• Monitor and report on campaign performance, ensuring campaigns are optimised.
• Work collaboratively with the Head of department to support with agency management.

The Successful Applicant

• Demonstrable experience planning and delivering CRM communications.
• Desirable CRM experience: Salesforce Marketing Cloud.
• Open to candidates with relevant CRM experience e.g. Microsoft Dynamics 365/Azorus.
• Excellent written communications skills, with the ability to write for a variety of audiences.
• Desirable: international work experience.

What's on Offer

• 2 year FTC.
• £38,000 - £45,000 p/a.
• Hybrid working, 2-3 times per week in the office.
• Additional University benefits.