Marketing Manager - Road User Charging (RUC) Conferences

JR United Kingdom; City Of London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading B2B publishing company is seeking a Marketing Manager to oversee the marketing strategy for their RUC event portfolio. This role is vital for growing delegate attendance, enhancing brand awareness, and boosting sponsorships. The ideal candidate will have substantial experience in B2B event marketing, along with strong skills in digital marketing strategies and team collaboration.

Qualifications

• Experience in B2B event marketing, ideally in transport, mobility, or logistics.
• Proven success in delegate acquisition and sponsorship marketing.
• Ability to manage multiple international events.

Responsibilities

• Develop and execute marketing campaigns to drive delegate registrations.
• Manage email marketing, paid advertising, and SEO.
• Ensure consistent event branding across all conferences.

Skills

B2B event marketing

Email marketing

SEO

Content marketing

Data-driven decision making

Tools

Google Analytics

CRM systems

Job description

About the company

Akabo Media is a leading B2B publishing and events company producing globally recognised conferences and exhibitions in logistics, mobility, and road user charging (RUC). Our RUC Conference Series is expanding across Europe, North America, the Middle East, and Asia, bringing together industry leaders, policymakers, and technology innovators shaping the future of road pricing and mobility.

About the role

As Marketing Manager, you will take ownership of the marketing strategy for the RUC event portfolio. This role is pivotal in growing delegate attendance, strengthening brand awareness, and driving sponsorship engagement. You will work closely with the sales, content, and operations teams to ensure each conference meets and exceeds its targets.

Responsibilities

Delegate Acquisition & Retention

• Develop and execute high-impact marketing campaigns to drive delegate registrations.
• Build and maintain a targeted audience database of industry professionals.
• Adapt strategies for different regions, including Europe, North America, Middle East, and Asia.
• Build relationships with industry organisations.
• Collaborate with the commercial team on sponsorship marketing materials.
• Ensure sponsors receive maximum visibility across digital, email, and event marketing channels.
• Drive demand for sponsorship from new and existing prospects.

Digital & Content Marketing

• Manage email marketing, paid advertising, SEO, social media, and website content.
• Develop compelling event landing pages to maximise registrations.
• Create and execute a content-led strategy highlighting conference speakers, topics, and industry insights.
• Monitor campaign performance using Google Analytics, CRM, and automation tools.
• Continuously improve marketing ROI through data-driven decisions.

Branding & Market Positioning

• Ensure consistent event branding across all RUC conferences.
• Position RUC as a thought leadership platform for road pricing and mobility professionals.

Qualifications

We are looking for a strategic, commercially driven, and hands-on marketing professional with a strong background in B2B event marketing. You should have:

• Experience in B2B event marketing, ideally in transport, mobility, logistics, or smart cities.
• Proven success in delegate acquisition and sponsorship marketing.
• Strong expertise in email marketing, paid media, SEO, and content marketing.
• Exceptional copywriting and campaign execution skills.
• Data-driven approach with knowledge of Google Analytics, CRM, and performance tracking tools.
• Ability to manage multiple international events simultaneously.
• Experience working in events across Europe, USA, Middle East, and Asia.
• Strong team collaboration and stakeholder engagement skills.