Marketing Manager - Road User Charging (RUC) Conferences

JR United Kingdom; Slough; On-site; GBP 35,000 - 55,000; Full time

Job summary

A leading B2B publishing and events company is seeking a Marketing Manager for their Road User Charging conferences in Slough. The role involves developing marketing strategies to enhance delegate attendance and brand visibility. Ideal candidates will have extensive experience in event marketing and a data-driven approach to campaigns.

Benefits

20 days holiday + bank holidays

Paid Birthday Day off

3 paid days off during Christmas

Opportunity to travel internationally

Free Private Medical Insurance

Gym membership discounts

Social & Company events

Training & development opportunities

Qualifications

• Strategic, commercially driven marketing professional.
• Strong expertise in B2B event marketing, especially in transport and logistics.
• Ability to manage multiple international events.

Responsibilities

• Develop and execute marketing campaigns to drive registrations.
• Manage email marketing, SEO, and social media content.
• Monitor and analyze campaign performance.

Skills

B2B event marketing

Delegate acquisition

Sponsorship marketing

Email marketing

Content marketing

Digital marketing

Data-driven decision-making

Campaign execution

Education

Experience in B2B event marketing

Tools

Google Analytics

Job description

Social network you want to login/join with:

Marketing Manager - Road User Charging (RUC) Conferences, slough

col-narrow-left

Client:

Location:

slough, United Kingdom

Job Category:

Other

-

EU work permit required:

Yes

col-narrow-right

Job Views:

2

Posted:

31.05.2025

Expiry Date:

15.07.2025

col-wide

Job Description:

About the company

Akabo Media is a leading B2B publishing and events company producing globally recognised conferences and exhibitions inlogistics, mobility, and road user charging (RUC). Our RUC Conference Series is expanding across Europe, North America, the Middle East, and Asia, bringing together industry leaders, policymakers, and technology innovators shaping the future of road pricing and mobility.

About the role

As Marketing Manager, you will take ownership of the marketing strategy for the RUC event portfolio. This role is pivotal in growing delegate attendance, strengthening brand awareness, and driving sponsorship engagement. You will work closely with the sales, content, and operations teams to ensure each conference meets and exceeds its commercial and audience targets.

Responsibilities

Delegate Acquisition & Retention

• Develop and execute high-impact marketing campaigns to drive delegate registrations.
• Build and maintain a targeted audience database of industry professionals.
• Adapt strategies for different regions, including Europe, North America, Middle East, and Asia.
• Building relationships with appropriate industry organisations.
• Collaborate with the commercial team to develop sponsorship marketing materials.
• Ensure sponsors receive maximum visibility across digital, email, and event marketing channels.
• Driving demand for sponsorship from new and existing prospects.

Digital & Content Marketing

• Manage email marketing, paid advertising, SEO, social media, and website content.
• Develop compelling event landing pages to maximise registrations.
• Create and execute a content-led strategy that highlights conference speakers, topics, and industry insights.
• Performance Analysis & Optimisation
• Monitor campaign performance using Google Analytics, CRM, and automation tools.
• Continuously improve marketing ROI through data-driven decision-making.

Branding & Market Positioning

• Ensure consistent event branding across all RUC conferences.
• Position RUC as a thought leadership platform for road pricing and mobility professional.

Qualifications

We are looking for astrategic, commercially driven, and hands-on marketing professionalwith a strong background in B2B event marketing. You should have:

• Experience in B2B event marketing, ideally in transport, mobility, logistics, or smart cities.
• Proven success in delegate acquisition and sponsorship marketing.
• Strong expertise in email marketing, paid media, SEO, and content marketing.
• Exceptionalcopywriting and campaign execution skills.
• Data-driven approach with knowledge of Google Analytics, CRM, and performance tracking tools.
• Ability to manage multiple international events simultaneously.
• Experience of working in events in Europe, USA, Middle East and/or Asia
• Strong team collaboration and stakeholder engagement skills.
• 20 days holiday + bank holidays with an increase to 25 days after 12 months service.
• Plus Paid Birthday Day off.
• Plus 3 paid days off during Christmas period.
• Opportunity to travel within the UK & internationally (USA, Brussels, Asia, Middle East etc).
• Free Private Medical Insurance & gym membership discounts.
• Free Employee Assistance Programme.
• Social & Company events.
• Modern office near London Bridge.
• Season Ticket Loan.
• Dress down Fridays.
• Training & development opportunities with money contributed towards personal development of your choice.