Marketing Manager (Remote based)

Shaping Lives; England; On-site; GBP 35,000 - 45,000; Full time

Benefits offered by this job

20 days leave

8 bank holidays

Volunteer leave

Perkbox

Pension 3%

CPD opportunities

Early Friday finish

Flexible working

EAP

Job summary

Shaping Lives is recruiting a Marketing Manager to own the marketing strategy and drive growth for a purpose‑led brand. You’ll work with the Marketing Director and Knovia Marketing Team, shaping campaigns across B2B and B2C channels to achieve measurable results.

With responsibility for budgets, content, channels, and events, you’ll influence business growth and brand visibility while delivering data‑driven improvements in a fast‑paced environment.

Qualifications

• Experience delivering marketing campaigns and strategy.
• Experience with websites, email marketing, and Adobe Creative Suite.
• Strong copywriting and content creation across digital and print.
• Ability to analyse marketing performance and optimise campaigns.
• Professional marketing qualification (CIM or equivalent) desirable.
• Experience in education, training, skills, or professional services sectors desirable.

Responsibilities

• Develop and deliver the overall marketing strategy aligned with objectives.
• Create and execute integrated B2B and B2C campaigns.
• Produce sales and marketing collateral (brochures, web content, presentations).
• Manage digital activity: website, SEO, PPC, online engagement.
• Lead social media to boost brand visibility and leads.
• Plan and attend industry events and conferences.
• Monitor ROI and provide data-driven recommendations.
• Maintain brand consistency across all touchpoints.
• Manage relationships with external suppliers and agencies.
• Support internal communications and budget management.

Skills

Campaign delivery

Marketing strategy

Copywriting

Content creation

Adobe Creative Suite

Analytics

Email marketing

Education sector exp

Education

CIM qualification

Tools

Photoshop

InDesign

Illustrator

Website CMS

SEO tools

PPC

Job description

Hours: 36.5 hours a week (Monday to Friday)

Permanent

Salary: £35,000 - £45,000

Are you a creative and commercially minded marketer looking for an opportunity where you can truly make an impact?

At Shaping Lives, we’re seeking an ambitious Marketing Manager to take ownership of our marketing strategy and help drive the growth of an exciting and purpose‑led brand. Working closely with our Marketing Director and supported by the wider Knovia Marketing Team, you’ll have the freedom to shape campaigns, influence business growth, and bring fresh ideas to life.

This is an opportunity to join a business that values innovation, collaboration, and creativity. If you’re someone who enjoys taking ownership, delivering measurable results, and seeing the direct impact of your work, we’d love to hear from you.

What You’ll Be Doing

As Marketing Manager, you’ll lead the development and delivery of marketing activity across multiple channels, helping to grow brand awareness, engagement, and lead generation.

Your responsibilities will include:

• Developing and delivering the overall marketing strategy in line with business objectives.
• Creating and executing integrated B2B and B2C marketing campaigns.
• Producing compelling sales and marketing collateral, including brochures, presentations, web content, and campaign materials.
• Managing digital marketing activity, including website performance, SEO, PPC, and online engagement channels.
• Leading social media strategy to increase brand visibility, audience engagement, and lead generation.
• Planning, coordinating, and attending industry events, exhibitions, and conferences.
• Monitoring campaign performance and reporting on ROI, making data‑driven recommendations for improvement.
• Maintaining brand consistency across all marketing communications and touchpoints.
• Building and managing relationships with external suppliers, agencies, and creative partners.
• Supporting internal communications to ensure colleagues remain engaged and informed.
• Managing marketing budgets effectively and ensuring maximum return on investment.

We're looking for an experienced marketer who combines creativity with commercial awareness and enjoys working in a fast‑paced environment.

Essential Experience & Skills

• Previous experience in a marketing role with responsibility for campaign delivery and strategy.
• Experience using marketing platforms, websites, email marketing systems, and Adobe Creative Suite tools such as Photoshop, InDesign, and Illustrator.
• Proven success in developing and implementing marketing campaigns.
• Strong copywriting and content creation skills across digital and print channels.
• Experience creating sales and marketing assets including websites, brochures, presentations, and campaign materials.
• Ability to analyse marketing performance and optimise campaigns based on data and insights.
• Professional marketing qualification (CIM or equivalent) - desirable
• Experience driving upselling and cross‑selling activity. - - desirable
• Experience working in education, training, skills, or professional services sectors. - desirable

About You

• A confident communicator with excellent written and verbal communication skills.
• Highly organised and able to manage multiple priorities effectively.
• Detail‑oriented with a strong focus on quality.
• Proactive, self‑motivated, and results‑driven.
• Creative, resourceful, and willing to challenge the status quo.
• Comfortable working independently while collaborating with wider teams.
• Able to influence stakeholders and inspire those around you.

We are proud to offer a suite of Paragon Choices which are optional benefits alongside our core benefits below!

Initial 20 days annual leave - increasing with length of service and 8 bank holidays

• Holiday purchase scheme

Up to 3 days of paid volunteering leave and corporate conscience initiatives

Recognition and long service awards to celebrate our colleagues’

Perkbox - a suite of discounts, lifestyle benefits and wellness tools

• 3% matched Employer Pension contribution
• In person team meetings and 1:1s
• Enhanced Maternity leave after 2 years of service
• Income protection and Life Assurance
• Recommend a colleague incentive schemes, where you can benefit £500 for referring great people to work with us
• CPD and training opportunities
• 4pm Friday finish with flexible working opportunities available
• Flexible and supportive team and with a great culture
• Employee Assistance Programme, with a dedicated People Team to support all colleagues

We are a Disability Confident Employer and have a guaranteed interview scheme in place to ensure that nobody is overlooked or discriminated against because of their disability. If you meet the minimum criteria when you apply and you have informed us in your application that you have a disability, you will be guaranteed an interview for that role.

To promote and maintain an inclusive working environment, as part of your application process we will ask you to share data on certain characteristics. These answers will not form part of the selection and recruitment process and will not be shared with anyone outside of the People Team.

Shaping Lives is committed to the safeguarding and wellbeing of our learners and colleagues and we implement robust safer recruitment practices to support this. Depending on the role you are applying for, we may undertake a number of necessary checks to confirm you are suitable to work with children and vulnerable adults, which may include a Disclosure and Barring Service check. We are also committed to promoting equality and inclusion throughout our colleague and learner populations.