Marketing Manager: Own Strategy & Brand Growth

Impression Recruitment Ltd.; Knaresborough; On-site; GBP 35,000 - 40,000; Full time

Job summary

Impression Recruitment Ltd. is seeking an experienced Marketing Manager in Knaresborough to own the organisation's marketing and communications.

You will lead the marketing plan, shape how audiences are engaged, and drive growth across digital, content, PR, brand, website and events. You will mentor a Marketing Executive and coordinate external agencies to deliver measurable results that align with strategic objectives.

Qualifications

• Broad marketing experience with responsibility for strategy and campaign delivery.
• Strong digital marketing and content experience.
• Excellent written communication and copywriting skills.
• Experience managing social media and digital campaigns.
• Good understanding of website, SEO, email and marketing analytics.
• Experience using data and insight to evaluate and improve marketing activity.
• Strong organisational and project management skills.
• Experience managing agencies, freelancers or other external partners.
• Ideally, some experience of managing or mentoring a junior marketing colleague.
• A creative mindset with an excellent eye for detail.
• The confidence to challenge, contribute ideas and influence stakeholders.
• A proactive and positive approach, with a genuine interest in what the organisation does.

Responsibilities

• Developing and delivering an integrated marketing strategy aligned with wider organisational objectives.
• Planning and managing campaigns across digital and offline channels.
• Taking ownership of brand messaging, content and communications.
• Developing engaging content across social media, email, website and publications.
• Leading social media strategy and using performance data to continually improve results.
• Managing digital advertising activity, including paid social and search.
• Overseeing website content, SEO and conversion activity.
• Planning marketing campaigns around events and wider initiatives.
• Developing PR activity and building relationships with relevant external contacts.
• Using analytics and campaign data to measure performance and shape future activity.
• Managing the marketing budget and ensuring activity delivers value.
• Working with external agencies, designers and other creative partners.
• Managing and supporting a Marketing Executive, providing direction and developing their skills.
• Identifying new ideas, opportunities and better ways of working across the marketing function.
• Ensuring everything produced is consistent, engaging and aligned with the organisation's brand.

Skills

Marketing strategy

Digital marketing

Content creation

Copywriting

Social media

Analytics

Project management

Agency management

Mentoring junior

Stakeholder influence

Job description

Impression Recruitment Ltd. is seeking an experienced Marketing Manager in Knaresborough to own the organisation's marketing and communications.

You will lead the marketing plan, shape how audiences are engaged, and drive growth across digital, content, PR, brand, website and events. You will mentor a Marketing Executive and coordinate external agencies to deliver measurable results that align with strategic objectives.