Marketing Manager Office: Head Office

Complyfirst; Royal Hillsborough; Hybrid; GBP 45,000 - 70,000; Full time

Benefits offered by this job

Hybrid working in Hillsborough NI

35 days holiday

Company laptop

Learning and development budget

Private medical insurance

Job summary

Complyfirst is carving a path in AI-powered compliance reporting. We’re seeking a Marketing Manager to shape the marketing plan with the CEO and own its execution across content, LinkedIn, SEO, GEO, webinars, and lead generation to fuel our sales pipeline.

This hands-on role requires building AI-powered systems to scale marketing, writing copy, and collaborating with an in-house designer. You’ll thrive using Claude/ChatGPT daily and learn fast as AI reshapes marketing in financial services.

Qualifications

• 3+ years in B2B marketing, ideally SaaS, with hands-on campaigns that generate pipeline.
• Track record of growing organic traffic through SEO and AI-driven search strategies.
• Data-driven mindset with GA4, Search Console, and HubSpot reporting.
• Excellent copywriting across channels for technical, regulated audiences.
• Proficient with AI tools daily and able to build simple automations.
• Autonomous, proactive, and able to manage multiple marketing hats.
• Experience with Canva, Figma or Adobe for quick content creation.
• Organised with Jira, Confluence, HubSpot, and LinkedIn Sales Navigator.

Responsibilities

• Deliver and own the marketing plan end-to-end with the CEO.
• Drive organic search with SEO and content programs targeting regulatory terms.
• Improve GEO by optimizing content for AI search and related platforms.
• Write and repurpose content for emails, landing pages, campaigns, posts.
• Manage ComplyFirst's LinkedIn presence with a consistent cadence and engagement hooks.

Skills

B2B marketing

SEO

GEO

Content marketing

LinkedIn

Copywriting

AI tools

Canva

Figma

Adobe

Jira

Confluence

HubSpot

GA4

Search Console

Tools

HubSpot

GA4

Search Console

Jira

Confluence

Job description

Complyfirst is an AI-powered reporting automation platform for compliance teams in financial services. We remove 80% of manual reporting work so teams can focus on reviewing, not doing. Use cases include regulatory reporting, suspicious activity reporting, fraud reporting and more. Our founders are a former Head of Compliance and CTO who lived the problem firsthand. Our clients include SumUp, TrueLayer, LemFi, Decta and Zing. We grew almost 6x last year and are building the team to match.

Role Overview

We're hiring a Marketing Manager, reporting directly to the CEO. You'll shape the marketing plan with the CEO and own its execution end to end: content, LinkedIn, SEO and GEO, webinars, and the lead generation that feeds our sales team.

This is a hands-on role. You'll write, ship and measure the work yourself, working with our in-house designer and building simple, AI-powered systems so we can do more marketing with less effort.

You'll also need to be genuinely fluent in technology and AI. You'll use AI tools like Claude and ChatGPT every day to research, draft, repurpose and analyse faster, and you'll be confident building simple automations and workflows that take repetitive work off your plate. You don't need to be an engineer, but you should pick up new tools quickly and stay curious about how AI is changing marketing.

One thing worth knowing: our buyers are Heads of Compliance, MLROs and risk leaders at banks and fintechs. They're sceptical, time-poor, and buy on trust and expertise. We need marketing that earns their attention.

What You'll Do

• Deliver the marketing plan. Shape the plan, positioning and messaging with the CEO, then own execution and report on how it's tracking against pipeline and revenue targets.
• Win organic search with SEO. Run keyword research, on-page and technical SEO, and a content programme that ranks for the regulatory and compliance terms our buyers search for.
• Drive GEO (generative engine optimisation). Make sure ComplyFirst shows up when buyers ask ChatGPT, Claude, Perplexity or Google AI Overviews about compliance automation, through structured content, authoritative sources and third-party mentions.
• Write copy and repurpose content. Turn founder-written copy into multiple formats (LinkedIn posts, carousels, short videos, email snippets, ads), and write from scratch when needed: emails, landing pages, campaigns.
• Manage our LinkedIn presence. Run both founder and company profiles, keep a consistent cadence, and optimise posts for engagement through hooks, formatting, CTAs and timing.

What We're Looking For

• Experienced B2B marketer. 3+ years in B2B marketing, ideally SaaS, with hands-on experience delivering campaigns and content that generate pipeline.
• SEO and GEO know-how. A track record of growing organic traffic through SEO, and a clear point of view on how AI search is changing the way buyers discover vendors.
• Data-driven. Confident with GA4, Search Console and HubSpot reporting. You tie every activity back to pipeline.
• Excellent copy skills. You write clear, persuasive, human copy across channels, including for a technical, regulated audience.
• AI and tech fluent. You use AI tools daily and pick up new software quickly.
• A doer. Autonomous, proactive, scrappy. You make things happen without hand-holding.
• Design and video literate. Comfortable in Canva, Figma or Adobe and with short-form video. Not a designer, but you can get things done.
• Organised. Proficient in Jira, Confluence, HubSpot and LinkedIn Sales Navigator.
• Bonus: Experience marketing to financial services, compliance or risk buyers.

This Role Is Not For You If...

• You need lots of direction, training and daily hand-holding.
• You're uncomfortable with ambiguity and prefer things to be fully figured out before you start.
• You want a strategy-only role. This role shapes the plan and then does the work.
• You don't like wearing multiple hats or switching context often.
• You're not comfortable learning new tools and technology quickly, including AI tools.

What We Offer

• Competitive salary, based on experience
• Private medical insurance
• Hybrid working (3 days / week in our Hillsborough, NI office)
• 35 days holiday (inclusive of bank holidays)
• Company laptop
• Learning and development budget