Marketing Manager (Maternity Cover)

Renegade Brewery; Greater London; On-site; GBP 40,000 - 60,000; Full time

Job summary

Join a forward-thinking brewery as a Marketing Manager, where your innovative strategies will shape brand growth and market presence. This role offers the opportunity to lead digital and traditional marketing efforts, ensuring the brewery's craft beers reach a wider audience. You will be at the forefront of brand storytelling and commercial success across various channels, including direct-to-consumer and trade partnerships. With a culture centered on collaboration and quality, this position promises a dynamic work environment where your contributions will directly impact the brewery's success. If you're passionate about marketing and the craft beer industry, this is the perfect opportunity for you.

Qualifications

• Experience across the whole marketing mix, ideally in FMCG and drinks.
• Proven track record in launching and growing brands.

Responsibilities

• Develop and execute marketing strategies aligned with business objectives.
• Drive D2C growth and lead social media strategy for brand advocacy.

Skills

Self-starter

Planning and organizing

Commercially minded

Delivering results

Meeting customer expectations

Job description

Marketing Manager (Maternity Cover) - Renegade Brewery

Renegade Brewery is set in the picturesque countryside of Berkshire and prides itself on producing top quality beer from our cask favorites to our new craft range of Runaway Beers.

Here at Renegade, we are all about inclusivity. Bringing together the passion, skill and experience of our team to deliver great tasting beer and a place where everyone can relax, unwind and empower others. From our first cask beers way back in 1995 to our newest innovative craft beers - passion and quality are at the heart of everything we produce. We have always had a drive to continuously improve our beers and ensure that they are the best around.

We blend tradition and modern technology in our brewery & packaging line based in Yattendon, Berkshire, along with our magnificent Taproom & Kitchen.

Since 2021, we have been part of the Yattendon Group where we have been able to focus on improving our quality and driving our unending pursuit of great tasting beers.

With modern facilities, great brewers, quality ingredients, and a culture based on innovation and collaboration, Renegade Brewery offers beers with serious drinkability for everyone.

Purpose: To drive Renegade Brewery's brand growth and market presence through innovative digital and traditional marketing strategies. This role will shape our portfolio strategy, lead our brand storytelling, and drive commercial success across all channels, including Taproom, direct-to-consumer, and trade partnerships.

Key Responsibilities:

Strategic Leadership:

• Develop and execute comprehensive marketing strategies aligned with business objectives and craft beer market trends
• Own the brand's positioning in the competitive craft beer landscape
• Manage marketing budget and ROI tracking across all campaigns
• Lead new product development initiatives and seasonal release strategies

Digital & E-commerce:

• Drive D2C growth through our e-commerce platform with data-driven promotional strategies
• Lead social media strategy and content creation to build brand advocacy
• Develop and optimize digital marketing campaigns across all channels
• Track and analyze digital metrics to optimize customer acquisition and retention

Trade & Events:

• Create compelling trade marketing programs for contract, on and off-trade channels
• Lead the planning and execution of brewery events, tap takeovers, and festivals
• Develop sales enablement tools and presentations for the trade team
• Collaborate with the Taproom team to drive footfall and experience optimization

Brand & Content:

• Oversee brand guardian responsibilities across all touchpoints
• Manage agency relationships for creative, PR, and digital projects
• Create engaging multi-channel campaigns that build brand equity
• Develop innovative content strategies that showcase our craft brewing heritage

Experience:

• Experience across whole marketing mix
• FMCG experience, preferably drinks
• Experience of launching and growing brands
• On Trade, Off trade and E Commerce experience would be ideal.
• Experience of working on targeted marketing campaigns

Key Skills:

• Self-starter with can do attitude
• Happy to work with various departments
• Planning and organising
• Commercially minded and help us deliver against growth targets
• Delivering Results and Meeting Customer Expectation

Due to our remote location, applicants will need their own car and be able to travel to Yattendon, Berkshire.

Seniority level:

Mid-Senior level

Employment type:

Contract

Job function:

Marketing and Sales

Industries:

Food & Beverages