Marketing Manager - London

Global Banking School; London; On-site; GBP 35,000 - 55,000; Full time

Job summary

An established industry player in higher education is seeking a Marketing Manager to spearhead innovative marketing strategies. This role emphasizes the importance of digital marketing and campaign management, offering a unique opportunity to enhance brand visibility and drive engagement. You will collaborate closely with a dynamic team, manage budgets, and analyze key performance metrics to ensure optimal lead generation. With a commitment to employee development, this organization fosters a culture of continuous learning and growth, making it an exciting place to advance your career in marketing. If you are passionate about education and eager to make a meaningful impact, this position is perfect for you.

Benefits

25 days annual leave

Workplace pension scheme

Tuition reimbursement

Flexible Benefits

Employee referral scheme

Discretionary annual performance bonus

Qualifications

• Educated to degree level in marketing or a related subject.
• Substantial management experience in a marketing environment.
• Excellent knowledge of digital marketing and campaign management.

Responsibilities

• Support the marketing strategy alongside the Senior Marketing Manager.
• Manage budget and execute deliverables on time.
• Analyze performance of lead generation platforms.

Skills

Digital Marketing

Campaign Management

CRM Systems

Analytical Skills

Team Management

Budget Management

SEO

PPC

Communication Skills

Education

Degree in Marketing or Related Subject

Tools

Zoho

Google Analytics

Google AdWords

Job description

Department: Marketing

Location:Greenford(On-site)

About Us:GBS is a higher education provider offering a range of sector-relevant courses across ten campuses in London, Birmingham, Leeds, and Manchester. Working in partnership with several of the UK’s leading higher education providers, we deliver vocational, undergraduate, and postgraduate programmes in finance, accounting, business, construction, tourism, healthcare, and more.

Our Vision:Changing lives through education.

What We Do:Reporting to the Senior Marketing Manager, the successful candidate will support on creating the marketing strategy and have full responsibility for implementing, executing and analysing this. You will have a key focus on social media awareness and search strategy within the market and add value and input to all online activities, in order to maximise results and achieve ROI.

About the Role:

• Executing and supporting the marketing strategy alongside the Senior Marketing Manager.
• Managing and planning budget, resource and executing on all deliverables on time.
• Analysing the performance of our key lead generation platforms to ensure a right balance of quantity and quality leads are being gained.
• Executing local marketing, outdoor campaigns, event marketing and outreach programmes.
• Creating dynamic online marketing campaigns alongside our in-house Production Team.
• Supporting and mentoring the GBS Marketing Executive and Data Technician Apprentice.
• Proactively managing key relationships with external suppliers and internal stakeholders.

About you:

• Educated to degree level in marketing or a related subject.
• Substantial management and leadership experience in a marketing environment.
• Have previous experience on CRM system (experience of using Zoho is a plus).
• Have some experience or exposure to Education market / sector.
• Excellent team management and organisational skills.
• An excellent knowledge of digital marketing and campaign management (PPC, SEO, Google Analytics, Google AdWords, CRM, CMS).
• Approaches work meticulously with thorough attention to detail.
• Experience of full mix marketing, both on and offline.
• Experience managing budgets and proving ROI.
• Self-motivated and proactive attitude towards work.
• Good analytical/numerical skills.
• Outstanding communication skills.
• Must be fluent in both spoken and written English.

What We Offer:

• 25 days annual leave, plus 8 public holidays
• 1 day extra leave per year of service, up to a maximum of 5 days
• Workplace pension scheme
• Tuition reimbursement for career development courses
• Flexible Benefits: Cycle to Work, Workplace Nursery, Techscheme and much more
• Perks@Work discounts platform, wellbeing centre and much more
• Reward and recognition programme
• £500 award employee referral scheme
• Discretionary annual performance bonus

Employee Testimonial:

"GBS promotes a culture of continuous learning and growth. I'm thrilled that my manager is supporting my pursuit of a Masters in Careers and Employability Guidance. GBS also provides constant upskilling opportunities through internal and external learning and development events, truly investing in its employees' futures." (Kira McCormack - Non-Academic Staff)

GBS is committed to equality, diversity, and inclusion and providing a workplace free from discrimination or harassment. We welcome applications from all backgrounds and communities. We take our core values seriously and work hard to create an environment where everyone feels welcomed.

Please note: This role is not eligible for Sponsorship

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