Marketing Manager - International B2B

OpenTable, Inc.; City of Westminster; Hybrid; GBP 70,000 - 110,000; Full time

Benefits offered by this job

5 weeks paid vacation

Private health & dental insurance

Hybrid work model (London)

Company-paid therapy sessions

Job summary

OpenTable, Inc. in London seeks a strategic Marketing Manager, International B2B, to own content strategy and growth projects across overseas dining and hospitality markets. You will lead multi-channel campaigns, leverage AI workflows, and connect lead tracking across channels to accelerate acquisition velocity.

The role requires passion for restaurants and hospitality, a proven track record in growth marketing, and comfort working in a hybrid London office with cross-cultural collaboration.

Qualifications

• 8+ years in growth or performance marketing in a B2B setting.
• Experience designing and scaling multi-channel campaigns.
• Familiar with AI tools and marketing automation.
• Data-driven with strong full-funnel analytics mindset.
• Hands-on with landing pages and web assets (HTML/CSS).
• Proficient in Salesforce and Marketo for lead management.

Responsibilities

• Design, build, and scale growth hacking systems and campaigns for international B2B expansion.
• Plan and produce B2B content campaigns (research, case studies, gated assets).
• Own end-to-end content strategy, email/website creation, and lead gen.
• Manage full-funnel data, campaign tracking, and CRM integration.
• Maintain multi-channel attribution to connect touchpoints across the buyer journey.
• Lead experiments with rapid A/B and multivariate tests to improve ROI.

Skills

Growth marketing

Lifecycle marketing

Performance marketing

Multi-channel attribution

AI in marketing

Lead tracking

CRM integration

Content creation

Salesforce

Marketo

Wordpress

HTML/CSS

Email campaigns

Landing pages

Tools

Salesforce

Marketo

Wordpress

Google Analytics

SEO tools

Job description

We are seeking a strategic, highly autonomous Marketing Manager, International B2B, who loves building scalable systems, navigating open-ended briefs, and driving expansion across international B2B dining and hospitality markets. In this role, you will lead the end-to-end content strategy, execution, and optimisation of growth hacking projects, prospecting initiatives, and customer engagement campaigns. By obsessing over iteration speed, multi-channel attribution, and AI-enabled workflows, you will connect lead tracking data across all channels to eliminate inefficiencies and accelerate acquisition velocity. Working from our London office in a hybrid capacity, you will collaborate teams and channel owners, brand marketers, and diverse global cultures to elevate team performance.,

• Design, build, and scale high-impact growth hacking systems and marketing campaigns to accelerate B2B customer acquisition and expansion across international markets.
• Plan and produce B2B content campaigns e.g. research, case studies, gated assets, that speak to restaurant and hospitality decision-makers and convert into qualified pipeline, working with SEO teams where useful but owning the storytelling angle end to end.
• Own and optimise the end-to-end content strategy, email and website creation, and lead gen campaigns to maximise audience engagement and pipeline conversion.
• Deep understanding of full-funnel data, campaign tracking, and how all systems integrate with the sales CRM.
• Maintain robust end-to-end B2B lead tracking reporting and multi-channel attribution frameworks to accurately connect touchpoints across the entire buyer journey, including content-sourced leads.
• Leverage AI tools and predictive analytics to enhance audience segmentation, campaign personalisation, and operational efficiency across marketing workflows.
• Lead experimentation roadmaps, executing rapid A/B and multivariate tests to continually improve iteration speed, conversion rates, ROI, and customer lifetime value. 8+ years of relevant experience in growth marketing, lifecycle marketing, or performance marketing within a B2B environment.
• Demonstrated ability to connect the dots on multi-channel B2B attribution, full-funnel lead tracking, and campaign performance measurement.
• Experience producing B2B content (research, case studies, gated assets) with a clear line from content to lead generation, not just brand awareness.
• Proven track record as a proactive builder who thrives with ambiguous briefs and excels at solving complex operational inefficiencies.
• Strong understanding of full-funnel data, lead tracking, and attribution frameworks.
• Practical experience applying AI tools or automation to streamline marketing workflows, campaign execution, and data analysis.
• Hands-on experience building landing pages and web assets with strong knowledge of HTML, CSS and Wordpress, as well as building email campaigns.
• Proficiency in managing core B2B marketing systems, including Salesforce and Marketo., Experience driving international B2B growth and collaborating effectively across diverse cross-cultural markets.
• Strong writing/editing instincts, with experience briefing designers or working with content/SEO/brand teams to ship polished assets fast.
• Hands-on experience implementing multi-touch attribution models that tracks pipeline reporting and funnel analysis.
• Demonstrated success in prospecting campaign design and customer lifecycle retention modeling.
• Experience evaluating and integrating emerging AI marketing technologies, copilots, or marketing automation platforms.
• Passion for restaurants, hospitality, and dining culture. With millions of diners, 70,000+ restaurant partners and 25+ years of experience, OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), is an industry leader with a passion for helping restaurants thrive. Our world-class technology empowers restaurants to focus on what matters most - their team, their guests, and their bottom line - while enabling diners to discover and book the perfect restaurant for every occasion.

Every employee at OpenTable has a tangible impact on what we do and how we do it. You'll also be part of a global team and its portfolio of metasearch brands. Hospitality is all about taking care of others, and it defines our culture.

• 5 weeks paid vacation
• Private health & dental insurance
• Work from (almost) anywhere for up to 20 days per year
• Focus on mental health and well-being:
• Company-paid therapy sessions through SpringHealth
• Company-paid subscription to Headspace
• Annual company-wide week off a year - the whole team fully recharges (and returns without a pile-up of work!)
• Paid parental leave Time off for your birthday Paid volunteer time Focus on your career growth:
• Development Dollars
• Leadership development
• Access to thousands of on-demand e-learnings
• Travel Discounts Employee Resource Groups Income protection and life assurance Employee Assistance Program - including 24/7 GP & free legal advice Pension plan contributions Discounted gym membership Bike2Work Season ticket loan Social events & Thursday happy hours Free lunch 2 days per week

The best connections happen face‑to‑face, whether you're sitting down to dinner or having coffee with a coworker. That's why OpenTable has adopted a hybrid workplace model. This role aligns with that approach, with an expectation of coming into the office two days a week‑giving employees the best of both worlds: in‑person collaboration and flexibility.