Marketing Manager - Integrated B2B Campaign Leader (Hybrid)

Food and Drink Federation; Greater London; Hybrid; GBP 48,000 - 59,000; Full time

Benefits offered by this job

25 days holiday

Private healthcare

Leisure travel insurance

Health & wellbeing allowance

Interest-free season ticket loan

Cycle-to-work scheme

Job summary

Food and Drink Federation in London is seeking a Marketing Manager to lead planning, coordination and delivery of integrated marketing activity across membership, commercial, events, policy and wider organisational priorities. You will translate strategic objectives into audience-focused campaigns that build FDF's profile, demonstrate member value, drive engagement and support commercial growth.

This role requires an experienced marketing professional who enjoys cross-team collaboration,

Qualifications

• Experience in planning and delivering marketing campaigns, ideally in a membership, trade association, professional services, B2B or not-for-profit environment.
• Experience of working with CRM systems, email marketing platforms, websites and campaign analytics.
• The ability to write, edit and adapt content for different audiences and communication channels.
• Knowledge of integrated marketing, audience segmentation, digital channels, email marketing, social media and campaign measurement and the principles of brand management.
• Experience of managing multiple projects, priorities, deadlines and stakeholder relationships.
• An understanding of how marketing contributes to income generation, member value and organisational reputation.
• The ability to work collaboratively across teams, maintain clear processes and deliver work to agreed deadlines.

Responsibilities

• Plan and deliver integrated marketing campaigns across membership, commercial, events, policy and corporate priorities, ensuring activity is aligned to FDF's strategy, brand and audience objectives.
• Develop clear campaign plans, messaging frameworks, content briefs and channel plans to support member acquisition, retention, engagement and commercial income.
• Work closely with colleagues across digital, membership, commercial, events, policy, communications and corporate affairs to ensure marketing activity is coordinated, timely and effective.
• Lead day-to-day campaign delivery across email, social media, web, events marketing, digital content, paid activity and supporting collateral.
• Strengthen FDF's brand consistency by ensuring marketing materials are clear, professional, audience-led and aligned to agreed tone of voice and visual identity.
• Use audience insight, CRM data, campaign performance and digital analytics to improve targeting, engagement, conversion and return on investment.
• Produce or oversee high-quality marketing content, including campaign copy, email content, web copy, social media content, presentations and promotional materials.
• Manage marketing timelines, budgets, suppliers and internal stakeholders to ensure activity is delivered to a high standard and within agreed deadlines.
• Provide clear reporting on campaign performance, highlighting results, learning, risks and recommendations for future optimisation.
• Support and develop marketing team members by providing coaching, feedback, advice, encouragement and oversight on projects and tasks.

Skills

Campaign planning

CRM experience

Content writing

Integrated marketing

Audience segmentation

Digital marketing

Campaign measurement

Brand management

Project management

Cross-team collaboration

Tools

CRM systems

Email marketing platforms

Web analytics

Job description

Food and Drink Federation in London is seeking a Marketing Manager to lead planning, coordination and delivery of integrated marketing activity across membership, commercial, events, policy and wider organisational priorities. You will translate strategic objectives into audience-focused campaigns that build FDF's profile, demonstrate member value, drive engagement and support commercial growth.

This role requires an experienced marketing professional who enjoys cross-team collaboration,