Marketing Manager Industrial Chemicals - EMEA

Azelis; Runcorn; On-site; GBP 70,000 - 110,000; Full time

Job summary

Azelis is seeking a Marketing Manager Industrial Chemicals EMEA to define and steer marketing strategies across CASE, AMA and Performance Chemicals segments in the EMEA region. The role focuses on translating market dynamics into compelling campaigns, content, and reports that drive customer engagement and strengthen principal partnerships.

You will collaborate with Market Segment Directors, local marketing teams, labs, principal managers and the sales organisation to plan annual marketing

Qualifications

• 7–10 years of marketing experience in B2B industries, preferably chemicals.
• Proven track record leading integrated B2B marketing campaigns and partnerships.
• Education: Bachelor’s or Master’s in Marketing, Communications, Chemistry, Life Sciences or Business Administration.
• Expertise in digital marketing tools (GA, SEO/SEM, CRM, Storyblok) and event/campaign management.
• Experience using AI tools in marketing workflows is valued.
• Fluency in English (written and spoken).

Responsibilities

• Define, align, and lead the development of EMEA annual marketing plans for CASE, AMA and Performance Chemicals.
• Analyse market dynamics and translate insights into reports, campaigns and content.
• Collaborate with Market Segment Directors and sales leaders on profiles, value propositions and journeys.
• Brief labs on trend-driven formulations and ensure marketing content reflects technical innovations.
• Lead joint initiatives to promote strategic product lines and strengthen principal relationships.
• Oversee local marketing specialists to ensure consistent, high-quality campaigns across EMEA.
• Plan and execute EMEA-level campaigns: webinars, trade shows, digital activations, articles, emails.
• Work with the EMEA Digital team to set standards for campaign execution and measurement.
• Share best practices and support cross-segment initiatives within the EMEA Marketing team.

Skills

B2B marketing

Strategic thinking

Stakeholder management

Communication skills

Education

Bachelor’s or Master’s in Marketing/Communications/Chemistry/Life Sciences/Business Administration

Tools

Google Analytics

SEO/SEM

Microsoft Dynamics 365 CRM

Storyblok

AI in marketing workflows

Job description

The Marketing Manager Industrial Chemicals EMEA is responsible for defining and steering marketing strategies and activities across CASE (Coatings, Adhesives, Sealants, Elastomers), AMA (Advanced Materials & Additives) and Performance Chemicals segments in the EMEA region.

A key part of the role is to stay at the forefront of industry dynamics, continuously tracking and interpreting market trends, innovations and regulatory developments. By translating these insights into compelling reports, campaigns, and content, (s)he drives customer engagement, strengthens principal partnerships and oversees marketing execution across EMEA in close collaboration with Market Segment Director, local marketing teams, labs, principal managers and the sales organisation.

Your role in practice: main accountabilities

• Define, align, and lead the development of EMEA annual marketing plans for CASE, AMA and Performance Chemicals market segments, ensuring consistency with business priorities and principal expectations.
• Continuously analyse and interpret market dynamics, competitor strategies, customer needs and regulatory developments within the assigned EMEA segments. Translate these into high-quality insights reports and presentations that inform principals, guide sales strategies, inspire lab innovation, and support customer engagement.
• Collaborate with Market Segment Directors and sales leaders to define customer profiles, value propositions, buying journeys and segmentation strategies.
• Partner with labs to brief on trend-driven formulations, promote lab innovations and ensure technical content is reflected in marketing activities.
• Steer joint initiatives with principal managers to promote strategic product lines, and ensure structured performance reporting that strengthens principal relationships.
• Oversee and guide local marketing specialists active in the same market segments, ensuring alignment, best practice exchange and consistent, high-quality campaign execution across EMEA.
• Lead the planning and execution of EMEA-level campaigns such as webinars, trade shows, digital activations, articles and email campaigns to engage customers and promote principal innovations.
• Work with the EMEA Digital team to define standards and processes for marketing campaign execution, content development and performance measurement.
• Contribute actively to the EMEA Marketing team by sharing best practices, co-developing processes, and supporting cross-segment initiatives.

Experience & Education

• Experience: 7–10 years of marketing experience in B2B industries, ideally in chemicals, within one or more market segments that the role supports. Experience within chemical manufacturer or chemical distributor is considered a plus.
• Proven track record of leading integrated B2B marketing campaigns, supporting principal partnerships and delivering measurable business impact.
• Education: Bachelor’s or Master’s degree in Marketing, Communications, Chemistry, Life Sciences, or Business Administration (or equivalent by experience).
• Technical skills: Expertise in digital marketing tools (Google Analytics, SEO/GEO, Microsoft Dynamics 365 CRM, Storyblok), event and campaign management. Experience using AI tools in marketing workflows (e.g., content creation, campaign optimisation, analytics) is strongly valued.
• Communication: Excellent written and verbal communication skills, able to deliver persuasive content for technical and non-technical audiences.
• Soft skills: Strong stakeholder management and influencing skills in a matrix environment; analytical and strategic mindset; creative and proactive problem solver; team player with ability to balance hands‑on execution and leadership.
• Extra: Fluency in English (oral and written) required; other European languages are an advantage. Willingness to travel occasionally within EMEA.