Marketing manager in advertising

SKY; Greater London; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Sky Sports & Sky Cinema

Private healthcare

Digital GP & dental insurance

Sky product discounts

Sharesave & Tech schemes

Sky VIP rewards

Job summary

Sky Media, the advertising sales arm of Sky, is seeking a Marketing Manager on a 12-month fixed-term contract. You will translate department commercial objectives into robust marketing plans and deliver them via a capability layer spanning content, digital & social, events, and creative.

Lead end-to-end marketing, align with revenue targets, and manage plans within capacity. A hybrid work approach applies: three days in the office per week, with flexible collaboration across the UK.

Qualifications

• Experience owning a marketing plan end-to-end.
• Delivery and reporting through non-direct reports.
• Strong stakeholder management with senior commercial audiences.
• Comfort with revenue targets and how marketing drives money.
• Excellent briefing and written communication.
• Planning discipline under capacity constraints.

Responsibilities

• Act as marketing lead for aligned departments; translate commercial objectives into plans.
• Deliver plans using internal resources across content, digital & social, events and creative.
• Develop a year-long programme with calendar, budget and deliverables.
• Capacity-check plans and re-scope quarterly based on priorities.
• Write briefs that specialists can action without further meetings.
• Measure programme contribution with the Head of Marketing and department.
• Report progress regularly and stop ineffective activity when needed.

Skills

Marketing strategy

Stakeholder management

Planning & budgeting

Briefing & comms

Commercial literacy

Job description

Описание:

This is a 12-month Fixed Term Contract for 'Marketing Manager, Sky Media'. Sky Media is the advertising sales arm of Sky, and the Marketing team is responsible for setting and delivering Sky Media's marketing strategy across the advertising industry. As 'Marketing Manager', your role is to translate a specific department(s) commercial objectives into marketing plans and then deliver those plans using a capability layer of internal resource that covers content, digital & social, events and creative.

Задачи:

Act as the marketing lead for the aligned department(s), trusted enough to be in the room when commercial priorities are set rather than briefed afterwards. Understand the department's revenue targets, its clients, its competitive pressures and its sales cycle in real detail. Be honest and early about what marketing can deliver and manage expectations before they become disappointments. Build a year-long marketing programme for the department with a clear commercial purpose, calendar, budget and defined deliverables. Plan inside the capacity model and treat any plan that has not been capacity-checked as a draft rather than a commitment. Sequence activity so that peaks are spread across the year rather than colliding with every other programme in the same quarter. Re-scope the programme quarterly (or as required) against actual capacity and current commercial priorities. Write briefs good enough that a specialist can act on them without a second meeting. Clearly define their capability requirements and accept allocation decisions without relitigating them individually. Work with Project Management to keep the programme's critical path visible and to flag slippage early. Agree how the programme's contribution will be measured before it starts, with the department and the Head of Marketing. Report progress and results to the department and into the marketing function on a consistent cadence. Be willing to stop activity that is not working rather than complete it because 'it's in the plan'. Share what works with the other Marketing Managers rather than optimising a single programme at the function's expense.

Требования:

Experience owning a marketing plan or program end to end, including planning, delivery and reporting. Demonstrable experience delivering through people who do not report to you. Strong stakeholder management with senior commercial audiences, including the ability to say no and keep the relationship. Commercial literacy: comfort with revenue targets, pipeline and the mechanics of how the aligned department(s) makes money. Excellent briefing and written communication. Planning discipline — the ability to build a plan that survives contact with a capacity constraint. Будет плюсом: Experience in media, broadcast, advertising sales or a media agency; Experience of matrix or shared-service marketing models.

Условия:

Free NOW package, including Sky Sports and Sky Cinema Pension package with up to 9% employer contribution Private healthcare with mental health support Aviva Digital GP and dental insurance Discounts on Sky products, including Sky Mobile, Sky Broadband, Sky Glass and Sky Protect Sharesave and Tech schemes A range of Sky VIP rewards and experiences We've adopted a hybrid working approach to give more flexibility on where and how we work. The hybrid working expectations for this role are 3 days in the office per week.