Marketing Manager – ICS Investment Optimization Strategy

American Express; London; Hybrid; GBP 60,000 - 100,000; Full time

Job summary

Join a forward-thinking company that empowers its employees and values their contributions. As a Manager in the ICS Investment Optimization Strategy team, you'll play a crucial role in enhancing acquisition strategies across international markets. You'll lead analytical efforts to optimize investment performance, collaborate with cross-functional teams, and drive impactful business decisions. This role offers a unique opportunity to influence growth and innovation while being part of a diverse and dynamic environment that prioritizes your professional development and well-being.

Benefits

Competitive base salaries

Bonus incentives

Flexible working model

Comprehensive medical benefits

Generous paid parental leave

Career development opportunities

Free access to wellness centers

Confidential counseling support

Qualifications

• Proven ability to build strong relationships and influence senior leaders.
• Highly curious & analytical individual who craves data for insights.

Responsibilities

• Lead relationships with market partners to develop performance insights.
• Support IO planning processes and senior leadership updates.

Skills

Strategic Thinking

Relationship Building

Analytical Skills

Communication Skills

Data Analysis

Excel Proficiency

Presentation Skills

Tools

PowerPoint

Excel

Job description

You Lead the Way. We’ve Got Your Back.

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let's lead the way together.

The Acquisition & Customer Marketing (ACM) team within the International Card Services Centre of Excellence (CoE) drives market success across a portfolio of 23 international markets. The way we acquire, onboard, and grow engagement with our prospects and cardmembers across ICS is more important than ever to continue to enable the strong trajectory of ICS and growth contribution to American Express.

The role ofManager – ICS Investment Optimization Strategywill report into Director – ICS Investment Optimization Strategy. This role will be responsible for overseeing and re-imagining our acquisition investment engine, optimizing for efficiency and ROI, to ignite the next frontier of growth for AXP.The scope of this role includes supporting on defining a strategy and roadmap to enhance our Investment Optimization (I/O) ecosystem in close partnership with Finance, Risk, EDDS, Analytics and our Market partners. In addition, this person will lead performance insights for monthly leadership updates and be the subject matter expert within ACM and the wider CoE on latest acquisition performance trends, performance drivers and big bets.

How will you make an impact in this role?

• Lead relationships with market partners on behalf of ACM to develop performance commentary and insights, crafting stories to support understanding of ICS performance drivers
• Support regular IO planning processes and senior leadership updates, through analysis and insights reviews with market partners and finance
• Identify and evaluate unfunded opportunities to drive ICS towards its long-term acquisition goals
• Act as subject matter expert to support IO process improvements, collaborating between markets and finance to support strategy and roadmap to drive better investment decisions in the near and long term
• Evaluate ongoing performance of existing investments, generate market/channel/product level insights, and surface trade-offs that challenge the status quo
• Develop a robust communications plan and ecosystem between market acquisition teams, Finance, and other key partners to ensure transparency and clarity

Minimum Qualifications

• Strategic thinker who can synthesize complex dynamics, isolate key questions, structure and organize work to analyze and propose solutions to solve key business challenges.
• Proven ability to build strong relationships, influence senior leaders and stakeholders, collaborate across a cross-functional team, and build followership
• Highly curious & analytical individual who craves data to surface insights and inform and develop business strategy.
• Impactful and efficient communicator with ability to simplify complex messages into clear and actionable recommendations andconfidently deliver to executive level audiences
• Strong work ethic with comfort working in a dynamic, collaborative, fast-paced, global team
• Strong grasp of Card issuing P&L levers and business dynamics
• Proficiency in excel and ability to build powerful PowerPoint decks leveraging data for storytelling
• Strong communication skills, proven ability to deliver impactful presentations to senior leadership

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

• Competitive base salaries
• Bonus incentives
• Support for financial-well-being and retirement
• Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• Generous paid parental leave policies (depending on your location)
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.